Your Amazon ads are spending money on searches that never sell
The reports that show it sit in the Ads console, and most authors never read them. Ads Coach reads them for you and hands back a short list: what to stop, what to change, what to push.
I'm building it for KDP authors who run Sponsored Products ads. It is not ready yet, and I'm opening it to a small group first.
Join the waitlist
Enter your name and email and you're on the list for early access. I'll email you when it opens. You can unsubscribe at any time.
You join the waitlist and get Chris's emails. Unsubscribe any time. Privacy policy
Free to join. No card needed.
How it works
Export your reports
Download two reports from the Amazon Ads console: the Sponsored Products search term report, and the campaign report if you want budgets checked too. I show you the exact settings to pick.
Upload them
Drop the files into Ads Coach. It reads them in your browser and shows you the period and your totals so you can check it understood your account.
Work through your action list
You get one list for the week, ranked by money. Each line says what to change in the console and why, with the numbers behind it.
What lands on your list
Search terms to negate
Terms that have cost you money and sold nothing.
Bids to change
Targets whose ACOS is over or under the target you set for your book.
Targets to scale
Terms that sell at a good return and could take more traffic.
Ads Coach only reads the files you give it. It never touches your Amazon account, so you make each change yourself, and nothing changes that you haven't looked at.
Who it is for
Authors who run Sponsored Products ads on their KDP books and want to know where the money goes. If you can download a report from the Ads console, you can use it. You don't need to know what a negative keyword is. The list tells you.
It covers Sponsored Products only for now. It is still in validation, so the waitlist is how I find out who wants it and what it should do first.
Get early access
Join the waitlist and you get early access when it opens, and a say in which features come first.
You join the waitlist and get Chris's emails. Unsubscribe any time. Privacy policy
Free to join. No card needed.