Self-publish your book, keep the rights, and get it selling

This Super Simple Checklist Can Single-Handedly Earn You Up To 70% In Book Royalties, No Third-Party Publisher Required

Chris Baird

A publisher takes most of the money, and most of the say

A traditional publisher pays you a small share of each sale. It picks the cover, the price and the release date, and it often keeps the rights for years. Plenty of authors sign, wait a year or more, and still end up with low sales and no control over their own book.

Self-publishing fixes most of that. It also hands you a lot of new jobs.

So self-publish

You keep full creative control and the rights. You publish when the book is ready. Amazon KDP pays up to 70% royalties on ebooks in its main price band, against the small share a publisher pays.

If you have tried it, you know the catch. Every job the publisher did is now yours:

  • Finding out who will buy your book, before you spend months on it.
  • Getting a cover that sells in your genre. Readers do judge books by their covers.
  • Editing. A book full of typos gets bad reviews fast, however good the ideas are.
  • Formatting the ebook and the paperback so both pass Amazon’s checks the first time.
  • Marketing: the keywords, the title, the book description and the Amazon ads that get the book seen.

You don’t have to work it all out alone

  • Know the next step at every stage, from the first draft to the first sale.
  • Get a title, description and keywords that help readers find your book.
  • Avoid the mistakes that cost new authors money, like paying a vanity publisher.
  • Keep the rights and the royalties yourself.

Start with the free checklist

The checklist is the 12 steps I follow for every book I publish. It is free, and you get it straight away.

Send me the free checklist

Want help with your book? Two ways to work with me

Group coaching

$47/month

A private Slack space where you ask me questions by text, audio or video, plus a step-by-step list and a roadmap of where you are. Cancel any time. 7-day money-back guarantee.

See group coaching

1-on-1 coaching

$147/month

A plan for your book, a monthly Zoom call, and answers from me Monday to Friday whenever you get stuck. 7-day money-back guarantee.

See 1-on-1 coaching

Not sure which fits? Book a free 25-minute discovery session and we'll map out your next steps.

What authors say after working with me

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Great tips to get my book page and my ads right…
Chris was able to help me with setting up my AMS campaigns. He provided me with some great tips to get my book page and my ads right and even took the time to look over the actual adverts I was using

SAM BURNELL // Author of A Queen’s Spy, A Queen’s Traitor, The Tudor Heresy
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Easily created my first ad campaign in just a few minutes…
Thanks to Chris’ information and willingness to share his success, I easily created my first ad campaign in just a few minutes. He promptly responded to my questions with simple answers, quickly understanding my genre and suggesting attention-getting ads for my book.

JENNIFER GRIFFIN // Author of Understanding Morning Sickness as a Gift and Understanding Your Child as a Spiritual Gift
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Have been able to make small changes in order to get big results…
Chris was able to quickly identify the issue with how to get my book selling right away. I think he was able to lower my expenses by thousands of dollars. Before I e-met him I thought that I must produce 100 books (50 000$) and then I will be able to make ~$1000/month. I didn’t understand just how important keywords are in the title or description and now have been able to make small changes in order to get big results. Thanks, Chris!

Sumej Vse // Author

What you get from working with me

Avoid the expensive mistakes, like vanity publishers and ads that don’t sell.
Follow a step-by-step plan for your book, so you always know what to do next.
Get your book edited, covered and published without months of guesswork.
Publish a book you are proud to put your name on.
Keep your rights and your royalties.
Learn the Amazon side: keywords, categories, descriptions and ads.

Send me the free checklist

NO MATTER YOUR LEVEL OF EXPERIENCE, THE SCALE OF YOUR BUDGET, OR THE AUDIENCE YOU’RE TRYING TO TARGET, I’M HERE TO HELP!

A lot of publishing solutions today are very beneficial, but also very exclusive to either a group of authors, a genre of books, or a large-scale budget
My mission since day one has been to break that mold and create coaching programs that turn self-publishing from confusing and overwhelming into an exciting experience!
SO WHATEVER YOUR GOALS ARE, YOU’RE GUARANTEED TO FIND AN OFFER THAT’S PERFECT FOR YOU!
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Why should you trust me?

Because I’ve been where you currently are, lost, confused, and scratching my head, not knowing how to move forward with my first book…

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I was a complete newbie and only knew how to do one thing: Writing. I thought that’s all you needed to succeed as an independent writer; that’s why I wasted weeks of my life failing to get my books published…

You finished the book. Now what?

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You spent months writing it. Then you typed the last full stop and found a hundred choices waiting: KDP or IngramSpark, ebook or paperback, which price, which cover, which keywords.
Most of them don’t matter much. A few matter a lot. I’ll show you which are which.

How it works

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Get the free checklist. It is sent to your inbox straight away.

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Work through the 12 steps on your own book, at your own pace.

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If you want help, join group coaching or 1-on-1 coaching, or book a free 25-minute discovery session to talk it through first.

More reviews from authors

Help with self publishing my first book

The questions I had were related to the self publication process as it was my first time publishing a book. The answers to my questions were very relevant and useful and they helped me in understanding and making sense of various aspects of the self publication process. Other author’s and writers should watch the content made by you and ask questions as it will help them understand how the books market works and what it would take for them to get properly discovered and sell their books.

Siddharth Nahal

Reduces the learning curve

How to publish a book. Complete newbie. Directed me to the right resources, and acted as a therapist when I’d question of wisdom of my undertaking. It’s short and sweet. He doesn’t go on and on. Also if you want to talk to him about something specific, you can meet on Volley and discuss things. I recommend afternoon calls. I use it with my coffee first thing in the morning, and well, it’s not a good look.

Cynthia A. King

Live session with Chris baird

I am an author and I have published a couple of tech books on Amazon. Writing book is one thing I love but getting them to rank and sell on Amazon was one of my biggest problem. Then I met Chris. To myself I knew that I wasn’t doing something right but figuring it out was a big issue for me. The live session with Chris is a stepping stone for me. It is the best live session I have ever had. Step by step, he helped me figure out those problems and gave me tips on how to make things better. One of the way he assisted me was with my author biography and also getting my books to rank better. He said ” the goal is not to get millions of sales but to get reasonable amount of sales. Thanks alot Chris. All I can say to viewers watching Chris contents is to keep on watching. He is really here to assist and not for just the money.

festus ombe

ONE Hour session Review

I had just launched my first book on Amazon Kindle (eBook), and needed some clarity on what strategies to implement to get my first sales. There was suggestions to change the title in order to rank higher and target more popular keywords, so the book could get more exposure. There were also other ideas for the author bio, and ways to improve the book description again for an increased chance of the customer purchasing the book. So Chris was of immense help in pointing me in the right direction and providing clarity on what to do next - to progress faster. Organise questions beforehand, so you have clarity on what you need to receive further clarity on.

Harman Sunner

Thanks

The problems I should say. I don’t think I did anything right the first go around. I had it in my mind I was gonna sell a ton of these and I had no sales. So it’s heartbreaking at first. From the keywords to the title of my book it was just all wrong. Even writing the description was not right. So many things to say the least. Well having so many issues with just the low content journals I was putting out. I was able to get on YouTube and I happen to stumble upon your videos and I have to say “ They have really helped me with many things”. To wording my Titles. Then adding those Titles to great covers. Then figuring out that I needed to get them in front of the right audience. So then how much the difference can be made through promotional ads, and promoting them myself through different social media platforms that are totally free. I definitely give A BIG THUMBS UP to all your videos, because I learned so many things through all of them. By telling your story, truly does help other authors realize it’s okay to make mistakes, and realize a lot of those mistakes can be easily fixed. It’s definitely worth trying again, to publish another book just to see how much you can take from these videos, apply these techniques and extra tips that’s given and see how it can change things making it profitable. Seeing the many different ways of publishing, advertising, and the different platforms that can be used gives many ideas and possibilities, that it would be a shame to think how many authors would give up after publishing their first book, such an unimaginable loss of what could have been???? For that, Thank You So Much……

Kim White

What have I taken from your advice?

How to sell my ebook on platforms like Amazon and other. You gave me advice in points, I could see your point of view on the subject of selling my ebook; you gave me steps I can follow; I can think of your points and then I can agree or not, and then I can do what you said and check the outcome of my actions. You give advice that is easy to understand; you use good language; your explanations are clear

Dariusz Łukasik

Good Self-Publishing Info

Getting more sales for my book. More efficient use of my book marketing time and money. Many to persevere during the ups and downs of a book project. Yes, because it is ‘no-hype’, straight-talk advice from the heart.

Paul Kyriazi

Daniel Michael Mullane

Cost-effective, highly professional service

I highly recommend Chris Baird, my problem is that I am not computer literate. Chris guided me through every step. His response was quick. Nothing was too much trouble for him. He has excellent knowledge regarding self-publishing. Chris offers a cost-effective, highly professional service. I would recommend Chris’s services to anyone who wants to self publish and needs help.

Daniel Michael MullaneAuthor

Ready to get your book out?

Start with the free checklist, or book a free 25-minute discovery session if you’d rather talk first.