Last updated 11-Nov-26
This page says what personal data we collect on https://selfpublishingmadeeasynow.com and in the business behind it, why we collect it, who gets it and how long we keep it. It is written to meet Article 13 of the GDPR.
Who is responsible
Urgesta AS, organisation number 918 530 622, Øvre Kråkenes 3A, 5152 Bønes, Norway, is the data controller. Chris Baird runs it. Email: [email protected].
What we collect
| ID | What | Why | Legal basis (GDPR Art. 6) | How long we keep it |
|---|---|---|---|---|
| S1 | Name (optional) and email address from the checklist, discovery session and Ads Coach waitlist forms, stored in our email list server (Listmonk) | To send you what you asked for and our emails about publishing and coaching | Consent (6.1.a) | Until you unsubscribe |
| S2 | Ad click ID and campaign tags (utm) from the web address, saved with your sign-up, or with your order if you buy after arriving from an ad | To see which ads bring sign-ups and sales | Legitimate interest (6.1.f) | 90 days |
| S3 | Name, email address, billing details and order details for formatting, ISBNs and coaching, taken by ThriveCart and paid through Stripe. We never see your card number | To deliver and bill your order | Contract (6.1.b) | While the order or subscription runs, then as S4 |
| S4 | Receipts and order records | To follow the Norwegian Bookkeeping Act | Legal obligation (6.1.c) | 5 years after the end of the year |
| S5 | Name, email address and the time you pick when you book a call in our Zoom scheduler, and what you say on the call | To hold the call | Contract, or steps before a contract (6.1.b) | 12 months after the call, unless you become a client |
| S6 | Coaching session notes in Google Docs and Google Drive. Coaching here can touch on faith, which is a special category of data under GDPR Article 9 | To prepare for and follow up your sessions | Contract (6.1.b). For anything about faith: your explicit consent (9.2.a) | While you are a client. Notes about faith are kept only with your explicit consent and deleted if you ask |
| S7 | Your name and what you post in the coaching Slack group | To run group coaching | Contract (6.1.b) | While you are a member |
| S8 | Formatting and cover details you type (email, order number, title, author and publisher name, Amazon category, links to covers you like, book description, trim size, page count, ISBNs, wishes) and the files you upload, kept in private storage at Cloudflare (R2) | To format your book or make your cover | Contract (6.1.b) | 12 months after delivery, then deleted |
| S9 | ISBN details you type (email, order number, title, description, genres, contributors, publication date, price, cover image) in private storage at Cloudflare (R2). The title data goes to Bowker in the United States | To register your ISBN | Contract (6.1.b) | Our copy for as long as we need it to deliver and support your order. Bowker keeps the ISBN record, and it cannot be removed once registered |
| S10 | Emails you send us, your address and our replies | To answer you | Legitimate interest (6.1.f) | Until the matter is closed, then deleted unless the law makes us keep it |
| S11 | Name, email address and payout details of affiliates in the ThriveCart affiliate program | To pay commissions | Contract (6.1.b) | While you are an affiliate, then as S4 |
| S12 | Page views counted by Cloudflare Web Analytics (no cookies, no personal profile), anonymous counts of sign-up pop-up views and button clicks (with the country and no IP address or email, kept 90 days), which version of a page you see when we test two versions against each other (worked out from a one-way code made from your IP address, your browser and a random daily key that is deleted after 48 hours; the code and any button clicks are kept 30 days and nothing is stored on your device), and server logs with date, time, page and IP address | To count visits, test which page version works better and keep the site secure | Legitimate interest (6.1.f) | Cloudflare keeps the statistics and logs for a short, fixed period |
We do not set tracking or advertising cookies, so there is no cookie banner. See the Cookie Policy.
What you have to give us
To sign up for the emails we need your email address. To buy we need what ThriveCart asks for at checkout. For formatting, covers and ISBNs we need the book details the form marks as required. To book a call we need your name and email address. Everything else, such as your first name on a sign-up, is optional.
Who gets your data
- Cloudflare: hosting, DNS, visitor statistics, and storage for the formatting, cover and ISBN forms.
- Amazon Web Services: the Listmonk server and Amazon SES, which delivers our emails.
- ThriveCart: orders, receipts and the affiliate program.
- Stripe: card payments. The ThriveCart checkout also uses hCaptcha to check that a buyer is a person, not a bot.
- Zoom: call bookings and calls.
- Google: Google Docs and Drive for coaching notes, and email.
- Slack: the coaching group.
- Bowker: ISBN registrations only.
- Anthropic (Claude): helps prepare coaching notes and emails.
- Regnskapshjelp (our accountant) and Fiken: bookkeeping.
- YouTube (Google): videos on this site load only after you click play.
We do not sell, rent or lease our email lists. We hand data to authorities only where the law requires it.
Most of these companies are in the United States. Transfers rely on the EU-US Data Privacy Framework or on the EU standard contractual clauses.
Your rights
You can ask for a copy of your data, ask us to correct it or delete it, ask us to restrict how we use it, object to how we use it, and ask for your data in a form you can move to another service. Where we use your consent, you can withdraw it at any time. Unsubscribing from emails is one click at the bottom of every email. Email [email protected] and we answer within one month.
We make no decisions about you by automated means.
You can complain to the Norwegian Data Protection Authority, Datatilsynet (datatilsynet.no), or to the authority in your own country.
Email is not a secure channel
Please do not send private information by email. If you do, it is at your own risk. Card details never go by email.
Links to other sites
This site links to other websites. We cannot vouch for what is on them, and a link is not an endorsement. Our terms of use are on the Disclaimer page.
Changes
If this policy changes, we update it here and change the date at the top. We will not use data you gave us in a way that is clearly different from what this page says without asking you first.