Book Marketing
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Tested ways to get your book seen and sold, from launches and ads to email lists, reviews and keywords.
Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
Readers Say My Book Is AI. What Can I Do?
A reader says your book is AI-written and you wrote it. What Amazon will do about a review, what to do about ads and detectors, and the record to keep.
Should I Launch My Book on Kickstarter?
Kickstarter can fund a print run, but funding is all-or-nothing and backers mostly come from readers you already have. Plan the goal, printing and shipping.
How Do I Find Readers for a Christian or Spiritual Book?
Readers of faith and spiritual books find them through the right category, people they trust and early reviews. Start there, then think about Select and audio.
What Is Read-Through, and What Is a Good Rate for a Series?
Read-through is the share of readers of one book who go on to the next. How to work it out from your KDP reports, when to measure it, and what a drop means.
How to Market a Book Series
Market book 1, because almost every new reader starts there, and have each book send readers on. Pricing, deals, the series page and tracking results.
Why Isn't My Children's Book Selling? Start With the Buyer
A picture book is bought by an adult, not the child. What to fix on the cover, page and reading age, and how to sell copies in person when ads stall.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.

