Book Marketing
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
How to Protect Your Book Sales When the Market Slows
Print book sales fell 3.1% in Q1 2026. Sell in several stores and formats, stay in the game and keep improving, so a slow market does not sink your income.
Why Content Marketing for Authors?
Content marketing is the cheapest way for authors to build an audience and sell books. How videos, blogs, podcasts and email work, and how long it takes.
Best Email Marketing Service?
MailerLite is the email service I recommend to authors. Free plan, paid prices, how it compares with Mailchimp and ActiveCampaign, and the features that matter.
How to Promote Your Self-Published Book: Step by Step
A 10-step plan to promote a self-published book: pick your audience, build a brand, website and email list, get honest reviews, and use free options.
How Long Does It Take to Self Publish a Book?
A first book takes about 3 to 6 months to self-publish, or 30 days if you write it fast yourself. See how long each phase takes and what can run in parallel.
Can you Self Publish Fanfiction?
You can post fanfiction free, but selling it without permission risks takedowns and a banned KDP account. Where to post it and how to earn from original books.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.