Book Marketing
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
5 Best Self Publishing Courses for Beginners (2026)
Five self-publishing courses compared: free IngramSpark Academy, Self-Publishing School, Authority Pub, Learn Self Publishing and Your First 10K Readers.
How To Market A Self-Published Book: 13 Tips
Your book will not sell itself. Where to market it (YouTube, email, social media) and 13 steps: blurb, cover, reviews, Amazon tools, BookBub and giveaways.
Is MailerLite Right For Your Book Email Marketing?
MailerLite is the email service I recommend for authors: free plan, simple forms and landing pages. See how an email list helps you get reviews and sell books.
Top 10 Advantages & Benefits of Self Publishing your Book
Self-publishing gives you creative control, your own price, a bigger share of each sale, speed and no rejection. Ten benefits, and the trade-off you accept.
What Happens To Your Books When You Do Nothing
Do nothing and book sales slowly fall. Passive income for 10 to 20 years is a myth. Here is what keeps older books selling: evergreen niches and new books.
How To Self-Publish In A Recession
Pick a niche where readers already buy, build an email list, run Amazon ads early and price so ads can pay. Print sales are soft, not collapsing.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.