best way
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After Self-Publishing What Is The Best Way To Market A Publication For Free?
Free is the wrong goal: spend a little where you get more back. Fix cover, title, keywords and description first, then Amazon ads and reviews Amazon allows.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.