Book Marketing
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
What Are Reasonable Self Publishing Amazon Royalties?
KDP pays 70% on ebooks priced $2.99 to $12.99 and 50% or 60% on paperbacks, minus costs. What authors really earn and how to raise royalties with pricing.
Is The Self Publishing Show Worth Watching?
Yes, if you pick one or two things to act on. What The Self Publishing Show covers, who hosts it now, and what I learned from Mark Dawson's early ads training.
How Much Does Self Publishing School Cost?
Self-Publishing School programs cost $6,000 to $9,000 for most, up to $28,000 and more for the top tiers. What you get, and cheaper ways to learn.
Should You Self-Publish on Kindle? Why I Started There
Yes, for almost every first-time author, start on Amazon KDP with a Kindle ebook. Why it is the easiest start, what a cover needs, and what to add later.
Reddit Self-Publishing Income: What Authors Really Earn
What self-published authors earn: 44% make $100 a month or less, 8% over $10,000 (Written Word Media 2025). Where to find income reports and forums.
What Can You Learn About Self Publishing On Amazon Reddit?
Reddit answers most self-publishing questions, and I like r/KDP and r/selfpublish. How to post without breaking the rules, and why to check a thread's date.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.