Book Marketing
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
Where To Get An ISBN Number?
Get your ISBN from your country's ISBN agency, free in Canada and Norway. What free KDP, Lulu and IngramSpark ISBNs allow, and why owning yours matters.
Best way to get publishing house attention?
Publishers and agents notice authors who can show sales. Build an email list, self-publish, run ads, and don't mistake social followers for buyers.
Best Free Ways To Promote My KDP Book Online?
The best free way to promote a KDP book is content marketing that builds an email list. KDP Select free days, Countdown Deals and Amazon ads compared.
What are the mistakes to avoid when marketing a self-published book?
The four biggest book marketing mistakes: waiting for sales to happen, ads that cost more than they earn, unwatched campaigns, and social media chat.
What is the greatest misinformation you have read about book publishing?
The biggest self-publishing myths: that it is too complicated, effortless, costs thousands, or can be learned by trial and error. What I found to be true.
How do authors who sell eBooks on Amazon for 99 cents justify the time invested in writing the book?
Authors sell 99 cent ebooks to find readers and sell more paperbacks, not for the ebook profit: KDP pays about 35 cents a sale. When a low price makes sense.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.