Chris A. Baird | September 13, 2023
How to Self-Publish a Webcomic - Complete Guide

Okay, so you're interested in getting started with web comments. But where exactly do you begin? That's what we're going to cover in today's article. So, what we're addressing today is how to self-publish a webcomic – a complete guide. So, stick around, and we're going to get going right away.

Table of Contents

Conceptualizing Your Webcomic

The first thing is conceptualizing your webcomic, and that involves several things. 

Identifying Your Genre and Style

The first of which is identifying your genre and style. Part of this is about exploring your influences. In other words, looking and seeing what webcomics you've looked at in the past. Or other things that have motivated you to think, "I want my webcomic to look very similar to this other one that I have read in the past or looked at in the past."

The thing to remember about webcomics, in the first place, is that they can be viewed online, so you're able to go and view them. In addition, they can also be printed, and that's part of where the self-publishing part comes in as well.

So, you can decide how exactly you want to distribute them. The other thing you want to consider is reflecting on your preferences. You shouldn't be doing a webcomic if it's outside of the things that you are interested in. In other words, it's something that you like.

You shouldn't do something just for the sake of it, as doing so will lead to a loss of motivation over time. As we've discussed many times, motivation is the most crucial aspect of keeping things going. The best measure of success is your ability to consistently produce content over an extended period.

So, your webcomics must indeed reflect your personal preferences. Additionally, you're going to want to experiment and analyze the feedback you receive. People will provide feedback based on the number of readers you're attracting and the people coming in.

Then, you'll need to adjust your webcomics to properly align with that same readership. Ensuring those readers get the most out of your comics as you release them. It will evolve, and it's important to understand that you won't get it right on your first try.

Creating Your Characters and Storyline

The second thing is creating your characters and storyline. This plays a significant role in the success of your webcomic. So, you'll want to spend some time on character development and how you're building up your characters as you progress through the storyline.

You'll have compelling conflicts involving different characters, as without conflict, there's no story. There must be some form of resistance and conflict going on. You're going to want to use well-structured storytelling.

In other words, examine the standard story model – how a story is supposed to begin, develop in the middle, and conclude. Ensure that your webcomic adheres to this standard storyline model instead of just winging it.

Even in works like Star Wars, they had scriptwriters to ensure that the plot, structure, and everything followed a standard storyline. This is one of the most important aspects of your entire project. People will enjoy it more if it follows a coherent storyline from beginning to end.

Planning Your Webcomic: Long Form vs. Short Form, Episodic vs. Continuous Narrative

The third thing is planning your webcomic: long-form versus short-form, episodic versus continuous narrative. You have various considerations to make. When dealing with long-form versus short-form, decide on the length of your webcomic. The length you choose can have different impacts and may attract a different audience or expand your existing audience.

Next, consider episodic versus continuous narrative. Are you creating single one-off episodes, or is it something that encourages readers to anticipate the next installment? Continuous narrative is likely the direction you should focus on, as you want readers to keep coming back, not just consume it once.

We want them to consume it and then buy the next one. Purchase or view the next one because it ties everything together. They'll feel like they're missing something if they don't. This also involves story and chapter planning, ensuring a clear transition from one to the next. Storyboarding and similar tools can come in handy to ensure the story is properly structured.

Check out this related article: How much does it cost to self publish a book in 2023

Creating the Art

Now, moving on to creating the art, there are a couple of things to keep in mind. 

Choosing Your Artistic Medium (Digital vs. Traditional)

First, consider choosing your artistic medium: digital versus traditional. You might be thinking that webcomics are meant to be online only, but that's not the case. They can also be in print. However, for it to be a webcomic, it must be available on the web.

So, explore the advantages of the digital medium, such as its accessibility on various devices like phones, tablets, and computers. It's a lot easier to carry around and review, which is a significant advantage.

On the other hand, with the traditional medium, there's a tactile experience that comes with it. You can touch the paper, feel it, and even smell it, which has a significant impact on many people. This tactile experience is especially appealing with webcomics since you can read them again and again.

And you can hold them in your hand. You don't need the Internet or any technology to do this. The final option is to combine the best of both worlds. You can have it in the digital format on the web, and then you can also go through the self-publishing process that I discuss with my clients in my 1-on-1 Program and with my Group Coaching clients. 

No matter which option you choose, a lot of it comes together, and you can do both. That's why I would recommend pursuing the hybrid option when you're going down this path. 

Overview of Useful Tools for Creating Webcomic Art (Like Procreate, Adobe Illustrator)

The next point is an overview of useful tools for creating webcomics, like Procreate and Adobe Illustrator. So, there are a couple of things to consider. Procreate is not something I use, but it's a powerful digital art app designed specifically for iPad. It offers a wide range of brushes, layers, and advanced features, making it ideal for creating webcomic art.

This is a significant option that you can consider, and I would probably do it using one of these devices. Particularly, I like creating art on the iPad. The other option is Adobe Illustrator, which is a vector graphics editor widely used by professionals in the art industry. It's an excellent tool for creating clean, scalable artwork for webcomics.

The final option is Clip Studio Paint. It's a versatile software tailored for comic creation and provides a wide range of specialized tools and features specifically designed for comic artists. These include customizable panels, templates, speech bubble tools, and a vast library of comic-specific materials.

So, you can see that these are different tools that you should consider if you're getting into webcomics. Now, let's discuss tips on designing characters, settings, and panels. Firstly, for character design, ensure that you have clear visual traits for your characters.

This makes it easy for readers to identify them as you transition from one webcomic to another or even from frame to frame. Reflect on their personality through your character design. For example, if a character is angry, you might depict them with an angry expression in their design. Iterate and refine as needed to achieve your character design goals.

Tips on Designing Characters, Settings, and Panels

Next, let's talk about setting and design tips. Here are a couple of important points: research and reference. You should research different options to create the desired atmosphere and mood for your webcomic. Ensure consistency and believability as you progress with setting design, which contributes to the overall look and feel of your webcomic.

Moving on to panel design tips, focus on visual storytelling. Instead of writing out all the words, convey the story visually. Balance your approach with a variety of techniques so that your readers don't become fatigued with every page looking identical. At the same time, you do need to consider the readability and clarity. So it's very easy for your readers to get through your webcomic making it easy. 

Writing the Script

So let’s move on the the next, writing the script. 

The Importance of a Compelling Script in Webcomics

The first thing to emphasize here is the importance of a compelling script in webcomics. You need to ensure engaging storytelling is taking place. We discussed this before regarding the story arc, making sure it's in place. Character development, to avoid having flat characters and really building characters that your readers can either positively connect with or strongly dislike. You need to flesh them out.

Additionally, you should focus on dialogue pacing, as scripting plays a crucial role in shaping the dialogue and pacing within the webcomic. Your goal is to bring the characters to life, reflecting their personalities and driving the story forward. This emphasis on advancing the story should always be maintained through dialogue and overall pacing.

Balancing Dialogue and Visual Storytelling

Next, let's talk about balancing dialogue and visual storytelling. How can this be achieved? You should "show, don't tell." This means using your comics to effectively convey the dialogue and visual storytelling so that readers can understand the message without you having to explicitly explain everything. Your drawings and diagrams in the webcomic should communicate the intended message.

Additionally, use your dialogue strategically to propel the story forward. Embrace moments of silence and rely on visual cues. You don't need to explain every detail; certain things can be conveyed through silence and visual cues. We have a good understanding of what's happening here.

Tips for Writing Compelling Scripts for Webcomics

Now, let's move on to tips for writing compelling scripts for webcomics. Firstly, engage the readers right from the start. Avoid making the story slow-moving. Begin at the beginning with tight scripts to kick things off with a bang and draw readers in.

You need to hook your readers early and develop multi-dimensional characters. They shouldn't be flat characters but rather real, vivid individuals. This is what you want to convey in your specific webcomic. Also, plan for effective pacing to ensure the story keeps moving forward smoothly.

Bringing Your Webcomic to Life: Layout and Lettering

Now, let's discuss bringing your webcomic to life through layout and lettering. 

Importance of Effective Layout in a Webcomic

The first thing to remember is the importance of effective layout in a webcomic. This includes considerations such as visual storytelling, pacing, rhythm, readability, and accessibility.

It should be easy for readers to navigate the entire webcomic. Making the text, speech bubbles, and thought bubbles easily visible and guiding them visually to follow the intended flow on each page.

Tips on Arranging Panels for Maximum Impact

The second point is tips on arranging panels for maximum impact. You should consider the visual hierarchy and tightly control the flow of the readers' eyes to guide their experience effectively.

So, we're moving from one frame to another, seeing what each frame is going to depict. You're using different panels to transition effectively, allowing the story to progress smoothly through the panels. This is one of the challenges compared to writing a normal text.

You need to create dynamic compositions, which means that some of your panels may be slanted or in different shapes and sizes to engage the readers dynamically, preventing their eyes from getting tired of the same old format.

Choosing the Right Fonts and Placement for Dialogue and Captions

The third consideration is choosing the right fonts and placements for dialogues and captions. As we discussed earlier, you need to prioritize readability. Take the time to reread your work to assess how it looks and feels. Match your tone and genre to the fonts and styles you use, ensuring proper placement and size for different fonts.

Building Your Website

Now, let's discuss building your website for your webcomic. Since it's a webcomic, you'll want to have a website, as we mentioned earlier.

Overview of Platforms Suitable for Publishing Webcomics

First, let's provide an overview of platforms suitable for publishing webcomics. You can opt for webcomic-specific platforms, which are designed specifically for webcomics, potentially offering an existing audience.

That means you don't have to invest as much time and effort in straightening that out. Another option is self-hosted websites, such as using a WordPress website. I prefer WordPress because you have ownership of the platform, but you need to drive traffic and figure out how to attract visitors.

The final option is social media platforms that support webcomics. This is also a viable option, but my preference is self-hosted websites. I use WordPress myself, and you can find some of my resources and affiliate links below in the comments for more information.

If you'd like personalized advice for your specific situation, you can book a seven-minute power session with me, where we can discuss your needs in a brief 15-minute chat for just $7.

Pros and Cons of Each Platform

Now, let's move on to the pros and cons of each of these platforms. Starting with webcomic-specific platforms, the pro is that you have a built-in audience interested in webcomics. However, the downside is that there's significant competition, as you'll be competing with other artists on the same platform.

For self-hosted websites, the pro is that you have complete control over your website, but it does require an initial investment of both time and money to get started compared to an existing platform.

As for social media platforms, the pro is that you can access a larger user base than with the potential. But the problem is limited control, and they can potentially remove you from their platform at any time, which is a significant issue. Does that make sense? 

Detailed Step-By-Step Guide on Setting Up a Webcomic Website

Now, let's move on to the third point: a detailed step-by-step guide on setting up a webcomic website. The first step is to choose a domain name and hosting provider. I've provided some of the ones I use below in the description along with my affiliate links.

Next, you'll set up your website and proceed to upload and organize your webcomic content on the website. After that, you'll implement reader features and engagement tools. Additionally, you'll optimize your website for search engines and mobile devices to ensure that people can easily find your content.

Following these steps, you'll set up analytics and tracking. I understand that this might seem like a lot of work, but I guide my clients through each of these steps. If you want to have your webcomic on your website but aren't familiar with the technical aspects, don't worry; I can assist.

I have a background in various aspects of WordPress web development, so I can help you regardless of your age or level of technical expertise. The next step is to promote and market your webcomic website, and then you'll continue to maintain and update it as time goes on.

Check out this related article: How To Self-Publish In A Recession

Publishing Your Webcomic

If you're going down this particular route of publishing your webcomic, then keep on reading.

Creating a Publishing Schedule and Why Consistency is Important

The first thing to remember is to create a publishing schedule and understand why consistency is important. Firstly, the schedule should be established right from the start. You'll publish on specific days of the week without fail, and your readers can always expect that from you without any problems.

This consistency is a powerful message to convey to your ideal target readers, and you should maintain it over time. Therefore, it's essential that you are genuinely interested in the topics you're writing about. The benefits of consistency include keeping your readers coming back on specific days to see your latest content. 

Tips on Presenting and Organizing Your Webcomic on Your Site

Moving on to the second point: tips on presenting and organizing your webcomic on your site. First, ensure you have clear navigation, an archive, and an archive index so that it's easy for readers to navigate around and access older content.

Provide episode descriptions and titles for readability and a reader-friendly layout and design that doesn't strain the eyes while reading online. Maintain visual consistency and branding so that readers can immediately recognize your work rather than mistaking it for random artwork.

Continuing with the second point, you'll want to engage with your readers through comments and feedback to ensure they feel connected to your work. Does that make sense? So that when they come to your website, they can leave comments. You'll incorporate their feedback into your future work. 

You'll also showcase additional content so they can see what's up and coming, and what you'll be producing later, and you'll optimize it for sharing by including sharing and social media buttons for easy sharing.

How to Set Up RSS Feeds and Email Subscriptions

Now, let's move on to the third point: how to set up RSS feeds and email subscriptions. This is incredibly important. RSS feeds allow readers to subscribe, similar to a blog, and automatically receive updates. If you're using WordPress, this process typically happens automatically, and it's the same with most other sites.

When you produce new content, it will show up in their news reader. Personally, I use Feedly for my news reading, and it's a great way to keep up with new content. Regarding email subscriptions, you might want to consider a company like ActiveCampaign. You can find my affiliate link below in the description.

I also guide all of my clients through this process. If you're seeking general guidance, you can book a discovery session, as mentioned in the description, where we can assess your specific situation for free. During the session, I'll recommend the best options that suit your needs. Lastly, we have promoted and managed the subscriptions.

So you'll want to ensure that people can subscribe, and there are three crucial things you'll own. First, you'll own your intellectual property (IP) on the internet. Second, you'll own your website, which cannot be taken from you. And third, you'll own your email list. It's essential to keep your email list up to date-and active so that your subscribers can easily find it.

Marketing and Promoting Your Webcomic

Now, let's talk about marketing and promoting your webcomic. 

Importance of Building a Reader Community

The first thing to emphasize is the importance of building a reader community. Reader engagement and loyalty are the absolute most important factors. You want people to keep coming back week after week, provide feedback, and offer insights within the community.

This support and growth from your readers are essential, as they will not only keep returning but also contribute to your success by making purchases, which we'll discuss shortly. 

Check out this related article: The ONCE IN A LIFETIME Opportunity To Self-Publish Is Coming...

Overview of Marketing Strategies (Social Media Promotion, Collaborations With Other Webcomic Creators, Attending Comic Cons)

Moving on to the second point: an overview of marketing strategies. Social media promotion is crucial. Whenever you release something new, make sure it's promoted across all the different social media networks.

Collaborating with other webcomic creators, where you share each other's work, can help expand your audience. Attending comic conventions and events is also a fantastic way to sell your material, as your target audience is gathered in one place and eager to make purchases. You can promote your website using QR codes or offer physical copies of your content. 

Building an Email List or Fan Club

Lastly, point number three is about building an email list or fan club. You'll use compelling incentives. So, if they subscribe, they can receive free items. You're going to promote sign-ups on your website to build your email list.

You'll also communicate regularly with your subscribers to ensure they don't forget about you and mark you as spam. 

Monetizing Your Webcomic

Additionally, you'll cross-promote and collaborate with other webcomic creators who will share your content in exchange for you doing the same when it comes to monetizing your webcomic.

Various Ways to Make Money From Your Webcomic (Patreon, Merchandise, Paid Subscriptions, Ad Revenue)

Patreon is one option, and it does make it easy for people to subscribe. However, the downside of Patreon is that it takes a significant portion of your earnings. When dealing with Patreon, there are challenges to consider, which we'll address shortly.

The second option is merchandise sales, where you create products like dolls or plushies that your audience can purchase. There are various options available, including books. Another method is paid subscriptions, where readers must pay to access your webcomic, creating a gateway to monetization.

You can also generate revenue through ad revenue by running Google ads on your website around the webcomics. This can earn you money, just as Amazon earns revenue. I don't recommend the last option because it can diminish the reader experience, even though it can be tempting if you have a lot of traffic coming to your website.

Pros and Cons of Each Monetization Method

Now, let's discuss the pros and cons of each of these monetization methods. Starting with Patreon, allows readers to directly support you. However, the downside is that they take a significant portion of your earnings.

They also have to have an account on Patreon to give money. Merchandise sales offer the advantage of allowing you to build out your branding with items like dolls or toys associated with it, making it easy.

However, there are cons. It requires an upfront investment, similar to paid subscriptions. While it offers unique and premium content, the challenge lies in convincing readers who are accustomed to getting content for free.


In conclusion, creating webcomics can be a bit of a challenge because there's so much to learn. That's one of the reasons why I always recommend considering my 1-On-1 Program or Group Coaching. These options allow us to walk you through the steps.

My question for you today is, have you managed to publish a webcomic? If you have, you can leave a link below in the comments. If you're thinking about it, feel free to leave a comment below in the comments area, and I'll respond to all the comments. We can take a closer look at your specific situation.

Alternatively, you can grab my free Self-Publishing Secret Checklist to learn the key steps to getting your book self-published and selling. Also, check out my other blogs and videos for more answers to your self-publishing questions.

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