KDP Promotions
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Which Ad On Amazon Works Best?
Sponsored Products, in my tests, with ebook and paperback ads run as separate campaigns. My starting bid, daily budget and the stop rule for unsold ads.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.