Chris A. Baird | October 23, 2020
How Do You Do A Self Publishing Book Launch?

So you now have your first book and you're ready to put it out there but of course, you would want to launch it first. Find out how you can do a self publishing book launch as well as some tips that will make self-publishing easier for you.

Today's question has three answers and you are going to want to stick around for the third answer. Because it is a secret that many people doing book launches are not aware of what they should be doing when they are not doing book launches.

So, I'll be telling you a little bit about that later. So, the question that was sent in today was, how do you do a self publishing book launch? Now, this is an excellent question that people who are just getting started or have been doing it for a very long time want to know.

Because with a book launch, the whole point of it is that we're building up the excitement with your book being released, it could be a launch of any product. But the book launch when you're coming out with it, you want to get as many sales as possible.

That will build the buzz that is necessary to win in the long run with your specific book. So it can be very painful if you come out with a book with no launch whatsoever and the book just completely flops. It can feel a little bit humiliating.

I've been there and seen it where I have a book that releases onto the market but then there are no sales at all on that particular book. We would like to avoid that embarrassment and a book launch is an excellent way of not ending up with that exact problem.

Before we get into the answers, grab a copy of my absolutely free Self-Publishing Checklist to ensure you're not skipping any of the most important steps to keeping self-publishing easy. Here at, we are trying to make sure that self-publishing doesn't have to be so hard.

So, let's get into it. Let's start with my story on the subject of book launches. When I first started, I put my very first book on the market, I also understood this concept of book launches.

It was one of the many thousands of things I needed to figure out how exactly I was going to do it. What steps should you take to make sure that you are not making those mistakes that most authors make when they first come out with their self-published book.

Don't Miss That Special Opportunity

I had my first self-published book and I was ready to sell a lot of it. I put it on a free promo and asked all of my friends and family to download a copy of it for free. It was very exciting because you could track the rankings as the book went up in the free promos.

It ranked really high. I was like, "Wow, look I'm in the top 100 free books on Amazon at the time". That was exciting and all until something happened which was the book went off the free promo and it completely flopped.

When I finally get it off the free promo, it did not rank and it didn't get any additional sales. That's when my friend Vincent recommended a course on running ads. That was incredibly helpful to make sure that I actually could figure out a way to get my books to sell.

By running ads against the books and especially during the launch period, that drastically starts to increase the sales. Getting the book already abuzz and in front of people so that your future readers are going to be able to do it.

Check out this related article: Which Ad On Amazon Works Best?

If it becomes new and noteworthy where Amazon will take your book and make sure that it gets right in front of the eyes of your target audience. It will rank higher than the books that have been out there for a long time. Even though many of my oldest books are still selling every single day.

But for newer books, you have an advantage if you play it correctly. That was what I discovered and the key is the ads triggered massive sales and that's something that can be implemented. In other words, we have the book that immediately hits the market and we're pushing ads against it right away.

We don't want to wait because they say in the first 30 days, you have a special opportunity to make sure that your book is going to sell. So that's something you do not want to give up the opportunity on.

Let's get into the answers regarding this confusing question of how do you get a self publishing book launch set up properly? The first is if you have a network, you are going to tell everyone you know about your book hitting the market. So that they could promote it through their channels, email lists, and the readers that they have.

Drop The Price Down

Perhaps you've done it through content marketing which is an effective way. You have a blog, you're putting segments of your book out onto a different Wattpad or other locations where people can read the book. Or you already have existing readers and you're in contact with them.

So, we have a network of people and we're asking them all at the same time. Also, there are a couple more things we can do. The second thing is if you don't have a network, we can still run ads against our book.

We can put our book on KDP Select and drop the price down to 99 cents and still be making a 70% profit. We can do this for like 5 days upon the launch, triggering Amazon's algorithm to come into play. And to start helping our book to sell a lot more copies when it hits the market.

This is another strategy that a lot of self-publishing successful authors have discovered over time. This is a fantastic way to go about doing it where you're getting those sales in. Our secret answer for today which is how exactly to do this whole book launch process?

The answer is you should be building your network to help you win in the long run. That is to say, getting in contact with other authors who are in the same niche. Building an email list through a lead magnet that's inside of your book to find your readers.

Check out this related article: What Are The Best Tips For Self Publishing A Book?

To make sure that you can inform them every time you're coming out with a new book. Because if they all purchase this book at the same time, it builds a momentum that Amazon itself cannot ignore. It will then organically take your book and stick it in front of the eyes of all of your readers.

In front of possible new readers who shares things in common with your old readers. With all of the artificial intelligence and machine learning that they have going on, they'll say your book is successful. Maybe they should put it out to more people.

These are the things you're definitely going to want to consider about your book launch. So, how do you do a self publishing book launch? What have you found?

Go ahead and let me know below in the comments. Check out my other blogs and videos for more answers to your self-publishing questions.

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