Have you tried the most effective tool there is when it comes to keyword searching? KDSpy changes everything - so much more than manual searching!
Today's article has three points and you're going to want to stick around. Because the third point is a secret as to exactly the number one thing you can do to save yourself hundreds of hours when it comes to self-publishing your book.
That's one of the reasons why in today's article, we're going to discuss KDSpy Changes Everything - So much more than manual searching! By the end of this article, you're going to know what is the most important step that you should be taking when it comes to self-publishing.
You're going to have the tools necessary to save yourself these hundreds of hours. You're going to feel great knowing that you are best using the resources that you have at your hand, at your fingertips. To bring about best-selling books.
So, the thing is after having run piles and piles of ads, in all 120 million ads have been shown on Amazon for the books that I have. There are a couple of things that start to become obvious and one of them it's the importance of keywords.
Finding the right keywords which people are searching for. That's what we're going to be discussing in this particular blog. In addition, a special offer for free, you can sit down with me on a Zoom call. We can take a look at the specific challenges that you have regarding your book.
To see if you're using the right keywords when it comes to getting it to sell. Just check out and you can join me on a free Discovery Session. So, the thing is that Sarah writes books that are dealing with the subject of horses.
She was going through my Book Formatting Course a while back. As we were going through the formatting and trying to get the images properly placed and figuring out exactly what was right for her, one suggestion that I had for her was specifically to go onto Amazon.
See what the best sellers were doing in the specific niche that she was targeting regarding horses. So that was our first step and when we went on there, we tried to find the competitors' books.
We simply were not able to find the books and that was a really bad sign. Because she had hopped over the most important step when it comes to putting your book on the market. The thing that she was overlooking was the keywords.
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The first point of this particular article it's that the absolute best use of time is to ensure that you're in the right market. That means a market where we can see this balance between a lot of people who are searching for your books but not that many books available.
So, a lot of sales going on on the one side and then few results. And this all comes back to keywords because how else do you think that people are going to find your book more than if they're not searching for it? That was something she had not paid attention to.
There was just an assumption that if she put the book onto the market, we would start to see these sales. But that is not true. You have the ability by the way to do this whole searching game manually. One of the ways you can do it is that you type in a key search word.
Now, let's say in her books, it was a particular type of horse. We could type the name of the horse into Amazon under the Kindle section. Then we would see which results are showing up on the page.
Does that make sense? You would see the results showing up and then we would look and we would go through each of the top 100 results that we'd have. That means we have to go through 10 separate pages.
Whenever you click on a link, you then have to decide. You want to look at the Kindle version or the paperback. We would say which one would your ideal reader be more likely to read. Then we'd focus on that one.
Let's say the Kindle version and then once you click that, we have to scroll down the page to the bottom. See what the basic sales rank is for that book. So, of all the books on Amazon, what's the sales rank?
Then, we would copy their title and subtitle into Excel. We'd put in that basic sales rank. We'd also look at things like the publishing date, the length of the book, and the number of reviews. All of these pieces of data can be very helpful in figuring out whether or not these keywords are a good match for us.
Using The Right Keywords
So, when we're looking at a keyword and we did that on the first book, now we've used about 30 seconds a minute or so on that very first book. Now we go to the second book on this particular one. We continue this process a hundred times.
Manually going through every search result that we find on Amazon. To figure out what exactly is happening here. Then finally, we look at how many total search results we had and we divide it by the number of the ones of the hundred we were looking at in the top hundred thousand.
That will give us a ratio, a number that will tell us the number of books to how many sales these people are making every month. Usually, with a hundred thousand, that tells you they're making a sale today which is a really good target for your book.
So, by looking at that, it gives you the idea, the ability to figure out if that keyword would be a good one. In the horses, it was not a good keyword. The ones that she was targeting were terrible keywords for this particular type of book.
That doesn't mean that nobody buys horse books but for the keyword, she was doing. Then, we would repeat the process and go back manually to look up the next keyword. Now, the thing is we have a lot of keywords, I use Publisher Rocket, in addition, to help me mine additional keywords.
I can use Google Trends to help me find some stuff. I think asking the public as a free website Ubersuggest gives free suggestions. There's a whole bunch of different keyword tools that will show you what people are searching for.
You can also type in horses on Amazon space and then see what comes up. It'll come up with suggestions that will also give us keywords. We can look at these best-sellers, they give us keywords.
But can you see the challenge that we'd be facing here? It's that each time we get a keyword, we have to go through a hundred books. 100 search results at 10 pages of results and then manually filling out an Excel spreadsheet.
Hundreds of hours of work to figure it out. Most authors give up at this point and say, I don't care, I'll just put my book on the market. I don't care if it sells or not, I just don't want to go through this process.
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That's my secret point of the day, the third point is that you don't have to go through this manually. That is something I tell all of my clients, you should use KDSpy. If you find this helpful and you purchase through the link, I get a small percentage of the money but you simply don't pay anything extra.
So that's an important point. I would also tell you that if you're into non-fiction things, you should find products that you're using regularly. See if they also have the affiliate side options available.
Because it's a way that we all help each other. I make sure that every purchase I make is through specific links. To help the guides that I follow, help them to do better, and to be able to help more people.
So, this is just a side note on this one here, that affiliate links help the producers of content. They also help you in the long run because they motivate us to produce more content. Help more people, and change more lives. There are lots of things that are available there.
KDSpy is an amazing program and the reason why it is my number one pick is because of all of the programs that we have on the market, this one is super-fast. It's super easy to use. And what we're going to do is start with a keyword we think is a good match for our book, which is step number one.
Step number two is once we've identified this profitable keyword, we're going to put it into the tool. We're going to search for it. And it will immediately give us the ability just to pull up the first hundred results with the titles and the author names.
The sales rank, the number of reviews, the publish date, the price, all these things are available immediately. We can then sort by basic sales rank. To see how many are in that top hundred thousand.
Then we look at how many books we have as a research result. That will give us an idea already if this is a good keyword for our book. Remember, the keyword in the title and subtitle is perhaps the most important place to put those keywords.
Doing Content Marketing To Win
You also will get seven places for seven keywords inside of the meta description when you're filling out the stuff for the book itself. Those are the only ones that are indexed. You can also sprinkle them inside your author's bio and in the book description.
Now, those are not indexed by Amazon. So, they're not going to come up with the search results. But I would still do it and boldface them because the people who are searching for these keywords are not spending a lot of time reading through all of your text.
No, they're not doing that. What they're doing is they're looking for things that stand out. So, we wanted those keywords naturally. But then pop out on the page, telling this person that this book is a good match for the keyword that they were just searching up.
So, this is probably the most important thing. Nobody's even going to see your thumbnail for your cover. It is the second most important thing when it comes to your book. If your book doesn't show up at all.
Why would your book show up? Because you're using the correct keywords. That's how people find stuff on Google or anywhere else. They don't find your web, your blog, or your website because you have an amazing website.
They find it because they're searching for something on a search engine. It pulls them in or somebody else is referring them to your particular site or your particular books. It is also another way and that's what content marketing is about.
Trying to drive traffic into our books even if they don't find it by searching. And the final one is running ads. The ads are also able to use keywords. Now, one of my clients specifically asked the question and said, look I've got this big list of keywords, what should I do with that list now?
The answer is we're going to use it in all of our future books. We keep track of those profitable keywords. We're just going to make sure we sprinkle them in the different books, the title, and the subtitle. Because somebody searches, we want our books to show up on page one of Amazon and maybe Google too.
But at least page one of Amazon. Then at that point, when they click on the author's name, they're going to see all of our other books. We don't care which way they come into the ecosystem of our books. We just want to make sure that those people, those hungry readers, are going to find our books.
And we're targeting markets where there is a market. Unlike the one that we were looking at with the horses or in this one, there simply wasn't a market at least for the keywords that she was targeting. That is a huge mistake that's been made.
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As I said, it's the absolute number one way and why exactly would you manually do it? I want you to think about this, with KDSpy, is an incredibly cheap piece of software. You will see just how cheap this thing is and it's a one-time payment and then you have it forever.
I've been using it for years for the 200-plus books that I've put on the market. This is exactly the tool my team uses to make sure that we're putting books that are going to win when they hit the market. And not lose like so much of the other garbage that is put out.
There were even really high-quality books that ignore the necessary keywords. To make it easy for future customers to find your book and start coming down to that journey. You'll see a pattern that we discuss in all of these articles.
It's helping people find multiple ways to discover their books and not rely on one thing. Like calling your friends and family, and telling them to buy the book. That's not going to result in long-term sales.
It's going to be a combination between organic searches and stuff. Because your book is optimized to be found on Amazon using KDSpy to do that content marketing. Where we got lots of content that's pushing people in.
That's what many people have been through, my Content Marketing Made Easy Course for authors, for self-publishers. That course is exactly designed to give you, and show you how to drive that traffic. To get traffic that way which also will be organic.
It's a long game so we have our ads. We have the search engine and then we're just doing friends and family and doing callouts. But that sort of sometimes can fit within content marketing as well.
Using some real Jedi Knight strategies that we talk about in the Group Coaching. So, there are just a lot of ways to crack the code on this. We don't need all of them to work, we need all of them to work a little bit and some of them could work exceptionally well.
We don't know what's going to happen to your book until you get started. But you'll notice I've spent a lot of time talking about spending very little money on KDSpy to get this powerful tool. But that's one of the reasons I created a blog Everything I Spend Money On For My Best Selling Book.