What are the tools that you have been using? Here’s everything I spend money on for my best selling book.
Today's article has three points and you're going to want to stick around because the third point is a secret as to my favorite tool when it comes to getting a bestseller. That's one of the reasons why in today's topic, we are going to discuss: Everything I Spend Money On For My Best Selling Book.
By the end of this article, you're going to know what I spent my money on to get the best seller status. You're going to have the steps necessary to copy it. And you're going to feel great that you're setting your specific books up to equally reach the best-seller status when it comes to Amazon.
After going through this process 200 times, in terms of self-publishing books and getting 40,000 sales to come through these specific books, I can tell you that several key steps are necessary to achieve this.
That's one of the reasons you're going to want to check out my free Checklist. It's free, just grab a copy of it and you can see step-by-step what I have done. Well, the thing is one of the students that I've been helping for a long time is Gary.
Gary's case, he's been in my 1-On-1 Program for some time. He lives in Tulsa Oklahoma and he is writing a series of books. Well, he's at least on his first book trying to get it onto Amazon. He keeps hearing different people mention different tools.
So, he thought, I am going to invest in myself and buy all of these different tools. For some of the tools, we're even covering two separate things. Like I comment on a tool Jutoh, other people make some of these other tools that would do it.
Microsoft Word or Caliber has a lot of different ways of going about doing formatting and stuff. But he figured what better way than investing in all of the different tools. Then testing them all out at the same time.
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The problem was that he began to feel and experience overwhelm as a result of this because there were so many tools. And as you get to any given tool, there's a whole series of training and instructions on how exactly you should go about doing that.
I can tell you I also faced the same thing when I got started. I listened to a lot of different fake gurus. As they were telling me, I also would buy this tool or that tool. I would try to use it for a little bit.
But I can tell you it doesn't require all those tools. Just a small number of them to get the results that you're looking for. So, here's the thing, everything I spent my money on, now let me go through it here.
Number one, the absolute most important thing it's going to be the keywords that you're using in your title and your subtitle. We need to make sure we've got a specific niche. As we already can see some books are selling in that niche.
So, we can see the competition. Popular books are already going in that niche but not that many of them. We're using KDSpy to help us identify the keywords that are necessary to bring those readers in.
Who is already buying those existing books for our books? This is a very powerful one since when you're first getting started and there aren't that many people who know who you are in the world of books. You're going to need to have them find you in organic ways.
Choosing The Right Set Of Tools
Organic, meaning they type something into the Amazon search engine or Google, and up comes your book. Because you knew they would be looking for those keywords. But how would you ever know it?
Well, the answer is my first tool, which is KDSpy is by far the absolute best tool for figuring this whole thing out. This is a tool I use all the time. I use it with all of my clients, this is a very very powerful tool.
Most people do not understand how to use it and that's something we go through 1-On-1. We work through how to exactly pull out the value that is within this tool particularly. You would just simply look at specific keywords.
You would see how many results we get and compare that to how many books are in the top hundred thousand of the top 100 search results. Now that sounds a little confusing but I'm going to tell you why it's worth learning that.
Because this is a key thing in terms of when you're coming out with your books. The first question I will ask a person is, I will look at your cover, your title, and subtitle. And say I should know immediately what this book is about and who it's for.
If I can't answer, if you can't help me answer those questions, if I don't know the answer to those after looking at your cover, title, and subtitle, we already have a problem. They should communicate to me clearly and succinctly who is the person that should be getting this book of yours.
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So that's the number one tool that I would do. Number two tool even though it's not a tool, I should say the second thing I would do is you're going to need a cover. There are two main ways of doing it. 99 Designs is the one that I would recommend.
Or you can go on Fiverr and find somebody there. The one thing I would suggest though is to make sure you choose somebody who's got a lot of positive ratings and reviews. Somebody with a thousand reviews.
That's fantastic, you're usually not going to have any issues at all. You don't have to pay an entire fortune to get a good cover for your book. Because that kind of ties into that first one, not so much a tool.
If you're going the free route, it's Canva but otherwise, I still recommend going through 99 Designs and getting a nice high-quality cover for your book. This is the second tool, though Jutoh is the one that I use personally for formatting. It's incredibly easy to use.
It takes a little bit of time to get fully up to gear with regards to the hole up to speed with the entire thing. But anything you see in a standard book that you would buy in the store; you can match it in Jutoh. It uses these incredibly powerful styles.
Capturing Your Readers
In my course, I teach the Content Marketing Course and Book Formatting Made Easy Course. I go through exact step by step how to use this exact tool. How to make sure that it's going to work for you as well.
I just specifically go back and forth with students until they get their books exactly formatted. I've never seen a single student have one issue where we weren't able to resolve every single one using Jutoh. Once you've done it once, it's ten times easier the next time.
That's one of the reasons why I would highly recommend you test out this tool for your formatting needs. Moving on, number three and the secret tool of the day, the one that I have spent a little not so much time talking about on these videos.
But it's a very very powerful thing and it is Active Campaign and that is for your emails that you're sending out to your email list. You're probably thinking, what email list? I don't even have an email list.
I'm an author, I write books. I don't pay, I don't get in touch with people. The answer is you're making a huge mistake and leaving an awful lot of money on the table by not leveraging your email list.
This is something that if you've been listening to me or almost any marketer, anyone in the world, they'll tell you the email list is so unbelievably important. It is the key; it gives you leverage about everything you're doing with your book publishing.
The ability to contact these people. And I can tell you, you're able to simply have some sort of a freebie. You give it out in your book at the beginning and the end. Where a person can give you their email address and they'll get a free book copy.
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A Little pamphlet, a cheat sheet, something a character thing. Maybe something like a little sci-fi world, something about that world. A city Wikipedia page, whatever it might be for your book. Something your readers will want to read.
You're going to give it up for free in your book. That's going to drive them back onto your email list. Once we've captured them there, we can stay in contact and inform them of how things are going with the next book that we're coming out with our series.
Ideally emailing them once to twice a week. In reality, I was even hearing some top marketers comment today, 2 to 3 times is really what we should be doing with our emails every week if at all possible. So that is something you're going to want to consider.
Active campaign is my favorite. I have used MailChimp and Aweber but ActiveCampaign is my favorite. If you find this helpful, I appreciate you buying the tools through the links that I give. Because it helps me and it also motivates me to keep producing videos.
Because I see that it's helpful and I only vouch for tools that I have personally used. So that's something very very important. But I have a question for you that I want you to help me answer.
That is, what tools have you found, or in particular which tool have you found is most useful for your self-publishing journey? Let me know below in the comments. I respond to all of the comments and check out my other blogs.