Book Distribution
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
The One Thing Stopping You From Self-Publishing
The one thing stopping most people from self-publishing is thinking they don't have what it takes. Learn the skills one step and 30 minutes a day.
You Don't Have to Be an Expert Writer to Be a Best Seller
An okay writer can reach best seller status by choosing the right market, using related categories, optimizing the book and building an audience of readers.
The Lazy Author's Way to Self-Publish: 3 Time Savers
The lazy author's way to self-publish: put every repeat task on a checklist, do the tasks that lead to sales first, and hand the rest to virtual assistants.
Now You Can Have More Book Sales with Less Pain
Target keywords with demand, run a $1 a day Amazon ad, build an email list and stick to one topic. What worked and what wasted my time.
Content Marketing: Can You Afford to Ignore It?
Content marketing for authors costs time, not ad spend. How long it takes, how YouTube, podcasts and blogs bring readers, and how to reuse every piece.
Comparing Ingramspark, Lulu, and KDP Print
IngramSpark vs Lulu vs KDP Print in 2026: costs, free ISBNs, royalties and hardcovers compared, and why I start with KDP Print and then add IngramSpark.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.