Mindset
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
Increase Sales by Changing Your Mindset in Self-Publishing
Three mindset shifts raise self-publishing sales: expect mistakes, treat it as a slow game, and don't go it alone. Includes survey data and what to do next.
3 Things To Avoid in Self-Publishing
Avoid work that brings no readers or sales, advice only from family and friends, and expecting too much too soon. Why each mistake is cheap to fix.
KDP Publishing: Is It Still Worth It?
Is KDP publishing still worth it? Yes: you can fix files anytime, reviews come easier, and Kindle books pull readers to paperbacks that earn about double.
Confronting Jeff Bezos: Is Amazon KDP a Monopoly?
The FTC is suing Amazon as a monopolist, yet that is where the readers are. Why one author who boycotted it lost sales, and how she sold there on her terms.
3 Habits I Gave Up to Win at Self-Publishing (My Self-Publishing System)
I gave up binge-watching TV, video games and side hobbies, and kept sleep, exercise, family and healthy food. How I went from 5 minutes to 2 hours a day.
Should You Self-Publish a Book? Why It Is Still Worth It
The market is crowded, but audiobook sales grew 9% in 2025 and the tools are better. Why Terry published again, and how to decide whether to self-publish now.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.