Chris A. Baird | April 9, 2021
Do You Want To Sell More Books

Many authors wanted to get more sales from their self-published books but they don't know how to get their books sold. This is also the very question I would like to ask you today, do you want to sell more books? Discover the secrets on how to have a book that would give you a lot of sales.

Today's article has three points and you're going to want to stick around for the third point. Because it's a secret as to exactly the one thing you need to be doing if you do want to sell more books.

So today's question is, do you want to sell more books? It seems pretty obvious, as an author maybe you've already finished writing your very first book and you've put it on to the market. You discover something very fast which is it isn't selling.

This can be very disappointing for many new authors. When you're first getting started, you have such high hopes and expectations that your book is going to be popular. Because it's got quality content and there's something in there for everyone or your target readers.

They want to read what you're saying. So based upon that, when you put it out on the market, you have this expectation that is going to sell a lot of copies. Then reality kicks in and you're seeing just a sale here and a sale there as the charts show you from a daily basis on your Amazon sales.

It can be quite a disappointment and you begin to wonder maybe my book isn't quality. Maybe I'm doing something wrong, maybe I'm just not meant to be a writer or an author. Well, I'm going to hit this in today's article.

But before we get into the answers, you can grab a copy of my absolutely free Self-Publishing Checklist. To make sure that you are not skipping any of the steps necessary to win self-publishing.

When I first began publishing books, I put them into many different genres. I had no idea what I was doing, they were all over the place on lots of different topics. I was not familiar with optimization but then I realized that I should probably take some courses.

I took some courses that started to teach me exactly some of the keys to winning and there were a number of them. When I say winning, I'm saying selling copies of your book. Not just a little here and a little there but being able to pull in a decent amount of money.

To help sustain the whole process of even producing more books. So what happened was I implemented those strategies that I had been learning and which I give away here on this blog for absolutely free. To make sure you don't have to struggle in those same areas.

Optimizing Stage

I did that, I started to see a jump in sales and it was amazing. Did I write the books better? No, they were of the same quality, maybe even slightly lower quality in some ways but at least the same quality.

That was when I began to understand the purpose of marketing and optimization. Let's not jump ahead to that. So, do you want to sell more books?

Let's hit the three points for today. The first thing you need to do is optimize your book. That means your title needs to have keywords in there that your target readers are looking for.

You need to make sure the cover is matching the genre that you're writing in. That it sticks out and it's easy to read the title. I should know within a few seconds what the value proposition is or at least your target reader should.

When they see the cover they should be like "Wow that is exciting, I can't wait to buy that and read it." This is incredibly important and so many authors try to get creative on their covers without doing the research. And seeing what the audience wants to read.

Then we have the description. That is not about telling what the book is about but telling your readers why they should purchase the book. They're wanting to read for a reason.

It's exciting, something that will pull them into a story. Maybe it's non-fiction and you're solving one of their issues. Do not give away the secrets to how you're solving their issues.

Rather, tempt them into perhaps clicking in, looking at the chapters where they can see the table of contents. They know this book is going to deliver exactly what you promised. These are the keys to optimizing and finally getting your book on as many platforms as possible.

This is a huge mistake that so many authors make. They think that just because you put it on Amazon, you're finished and you may be earning a little bit of money. But if you wish to increase your sales, we want to make it easy for our readers to read the book.

Check out this related article: Top Self-Publishing Myths

We want to make it easy for them to buy it from wherever they are in the world on whichever platform they want to read it. Listen to it, hold it into their hands, or read it on their phone. Any of these things we're going to need to make sure that your audience can connect on that level.

Content Marketing Stage

The second thing is marketing your book, using ads to do it. Another key issue is content marketing, where we are publishing stuff. Small articles or videos on your book all the time so that we're pulling in new readers, getting them excited about our writings.

So, we're able to push it right on. Then back to buying the books which increase sales. Amazon moves it up the ranking which pulls in new readers and our ads hit them again.

Do you see how this goes? Do we have content marketing on the one side? We have running ads on the other side and we have Amazon also pushing sales for our books for us.

Now, we've got the optimization of the book. We've got our advertisements and marketing on the other. The secret answer of the day is you will get better with each book.

So whatever you're doing, you need to quit trying, to make sure everything is perfect. I can't tell you how many students of mine continually are telling me I don't want to hit publish. Because I'm waiting for the book to be perfect and it never is going to be perfect.

Check out this related article: Should You Quit At Self-Publishing?

So you need to quit that right away. We get our first book out on the market. You can fix it later and start writing your next book.

Remember, authors who are making a hundred thousand dollars or more every year have an average of 40 books on the market. How many books do you have on the market? Are we waiting for our first book to be perfect?

If you are, you need to stop that immediately and start getting it on the market. Do you want to sell more books? Are your books optimized to sell more? If they are, write "Yes" below in the comments.

If they're not and you don't even know about this whole optimization thing, write "No" below in the comments. That will be very helpful for me because I need to make sure these articles are useful for you.

Not whether they're interesting or useful for me but where are you coming from? We want to know. And check out my other articles and videos for more answers to your self-publishing questions.

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