Chris A. Baird | March 26, 2021
How Do I Find The Right Book Title

You may be one of those authors who spend a lot of time thinking, "how do I find the right book title for my books?". Let me tell you the secret on how you could easily generate titles for your self-published books.

The Power Of Keywords

Today's topic has three points and you're going to want to stick around for the third point. Because it's a secret as to the best tool on the market to help you figure out the right title for your book.

So let's get into it. Today's question is, how do I find the right book title? Now, many authors when you're getting started, you're so excited about writing the book in the first place that you spend very little time thinking about what should the title for your book be.

As well as the subtitle because it's not just the main primary title. The subtitle as well is incredibly important and something that is often neglected when you're getting started in self-publishing. Another thing is that authors begin the process and move too quickly.

You come up with clever titles or whatever. You don't understand some of the secrets behind the power of titles and why titles matter. And that is what we are going to answer in today's article.

But before we get into the answers, grab a copy of my absolutely free Self-Publishing Checklist. To make sure that you are not skipping any of the key steps to winning at the self-publishing game. Both in getting your book out onto the market and also selling afterward.

So go ahead and take a look at that. It's just a free checklist. You can enjoy that and get going. Now, let's get into today's topic. From my own story, when I first started publishing, I had no idea about the importance of titles.

I assumed, the title should describe a little bit about what you're doing and maybe take an interesting spin. I had seen some of the most popular titles out there where they had just funny fancy names or interesting things.

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I chose for example on my own books to shoot for Power Lists as a key issue on the title that by the way would be a mistake by today's standards. Even then, it was not a good idea because nobody is searching for Power Lists.

And when they see it, it's not clear what the value of what I am putting onto the market is. So they wouldn't know should they get it? Should they not get it? It brings too many questions and therefore, it was not a very strategic name.

The thing is that I'd heard about the power of keywords but I didn't actually implement it. Some people and courses and videos that I was watching at the time were starting to push something. The idea that you need to pay attention to what people are searching for.

So we're going to deliver value to somebody but they have to be able to find us if they're searching. In my case, the big mistake of choosing Power Lists was that nobody was searching for them. So it would never show up in the search results for that specific one.

Then I began changing my titles. For example, in my very first book Achieve Your Goals Now With Power Lists, I was able to change that to Goals and then Achieve Your Goals Now With Power Lists. Do you see how this goes?

My Habit Ignition book became Habits and then the subtitle Habit Ignition. You'll notice I was screwing up the issue of making sure the subtitles were also there because you have space in both of them.

The result was I started seeing the sales jump because people were searching for some of these words and phrases. Or other books with the same phrases and my books were being recommended and being sent out on email lists and all sorts of stuff.

That resulted in making more sales just by simply changing the title. Now keep in mind you may be thinking it's the quality of your book or the length of your book or something like that is what really is drawing people in, you're mistaken.

Make A Good Match

That will result in your reviews being positive and such but not with regards to the individual. The question of whether or not they're going to find the book in the first place and increase the sales of the book.

So from a long-term strategy, the quality of the book matters very much. But in the short run, it's actually the title. It is the first thing that's going to make you discoverable and make people find your book in the first place.

The other thing which is mistake I did in the early years was keyword stuffing. You get so excited with keywords that you just start shoving them all over the place. It makes a title that's very difficult to read.

And after a while, some of the places that I would publish my books would start to reject the book. So I had to redo the titles and remove the keywords. Now, some of my books still contain keyword stuffing in them, and the person who buys the title would be looking for something.

It would then show up one of my books which would have it and the keywords are all related to the title. So nothing is misleading, it's just making sure that it's a good match and we can use all sorts of tools.

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I'll mention later in terms of finding which additional keywords will be useful to have in the title and the description. Because we're trying to find our ideal audience and this is a key way of doing it. We want those readers to easily find your book.

We're using the right keywords in the title and so when they search it's going to show up. Some people by the way they wonder if this also works for fiction and it definitely does. Both in terms of the covers, they're looking for, it needs to match the covers and you may wish to do it.

Like in some Amish romance books where you're going to need to include the word Amish in there. Don't assume that just because your book is about that, that they are going to be able to guess this. That is not the case.

It's going to be the title that draws them in. Your title should not be that much different than what other people in the same niche and genre are writing about. That's something else that is incredibly important.

So, how do I find the right book title? Well, the first thing is your title should promise to deliver something. The correct title is going to tell you if you're training people how to ride horses, then your title needs to be something like Learn The Seven Easy Steps To Riding Horses.

Or something like, Get Up On The Horse And Learn To Ride Immediately. Nothing silly like Flying On Horses or some other title where you make up a word or a phrase that nobody is searching for. Because it will make your book disappear.

This also deals with the cover. The cover needs to match the genre and it also needs to deliver a promise. People read books to solve a problem.

Non-fiction is easy because the problem is straightforward. So your book should just promise to deliver that in the title and the cover also. And then for your fiction books, they should be promising to deliver entertainment or a certain emotional appeal.

It'll scare you or it'll excite you. There are lots of reasons people read fiction books. Your title needs to make that promise to draw them into what exactly you're doing.

It is incredibly important because if the title does not contain the things that are going to draw them in when they do see the title, they're going to wonder "what exactly is being delivered?", "which problem is this solving?", and "I don't know if this is right for me".

Fantastic Tool To Use

Remember they will not ever find it in the first place if the keywords are incorrect inside of the title. This is not the place to be clever. Inside the book, you can have paragraphs and chapters dedicated to a system you've developed.

It has all sorts of acronyms, words, and phrases that you have made up and are trademarking. But it would not be suggested to do it on the front of the title. Now, there are exceptions to this rule where you'll find a title that does include stuff like this.

But almost always on the bestseller list, they're going to be authors that already are doing well. We're not talking about new authors here, we're talking about authors that are already established and doing great now.

So you should not be thinking that just because Stephen King does something where it doesn't clearly identify what's being promised. Even though he does follow these rules then, therefore, you should be able to do it.

No rules are broken all the time by the best-sellers but they didn't become the best-sellers initially. That is something you also need to take into account. So let's get into the secret answer for today.

Our third point and secret point of the day is that KDSpy is a fantastic tool that I use regularly to figure out what my titles should be. It makes it easy to use, figuring out the keywords that would be going into it.

What happens is you can look up a keyword and it will pull up all of the books on that. It will also show you at the bottom of KDSpy whether or not this is a good keyword in three different categories. And the third one which would be looking at your competition, how many sales are going through it?

These sorts of things give us the ability to figure out which keywords you should be targeting. Also, I like to look at the total number of books. One of my students recently was asking this exact question.

The total number of books that are on the market for that keyword is divided by the number of books that KDSpy shows up in the top 20. So the first results on there and that gives us a ratio. And if a book has a ratio of 130 which is the magic ratio, then it's a great book to do it.

Now the person I was helping with this particular method, their ratio was 300. So this is not something that I would recommend. But that is an option that you have with regards to trying to figure out whether or not a keyword is going to be profitable.

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A profitable keyword, people are searching for it and your book needs to show up on page one. That's our goal and the reason we want the basic sales rank under 100,000, it's because those books are selling one copy per day.

It is a fantastic area to be in when you're selling books. That's something you're not going to want to miss. You can also find my affiliate link for KDSpy below in the description of each of my Youtube videos.

That will help you to make sure your books are discoverable, where people can quickly find them. Based upon you choosing the correct title and not confusing your readers with what you're doing. So, that's my answer to today's question, how do I find the right book title?

Do you think about keywords when creating your titles? If you do, write the word "Yes" below in the comments and if you've never thought about it or if you think it's not important, write the word "No" in the comments. And check out my other articles and videos for more answers to your self-publishing questions.

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