A lot of authors out there are wondering what's the perfect tool to use to succeed in marketing self-published books. Check this out, I want to share with you my secret on how this tool made me a best seller.
Learning All The Tools
Today's article has three points and you're going to want to stick around for the third point. It is a secret as to how today's tool which I'm going to discuss can be used to amplify your sales.
The topic we're discussing today is How This Tool Made Me A Best Seller. So, when you're first getting started with self-publishing, you see immediately a lot of tools that are out there that you could be choosing from. As you're moving forward in your self-publishing business.
But each tool requires you to learn a lot of things. It requires you to invest money, some of them periodically like every year when it comes to, for example, domain registration, email lists, these sorts of things. Other tools are one-off deals like the formatting tool I use.
As well as some of the cover creation tools that are used, some of them are free as well. But once you reach a certain point, you begin to realize you can be completely flooded with all of the different tools and options that are available to you.
This creates a whole series of frustrations that you will go through. As you're trying to figure out what are the correct tools that you should be using. Today, I'm going to share with you a little bit of a tool that has helped me become a best seller.
For a couple of the books that I've published, even though they're not best sellers at this moment. They were back when they came out with using some of the tips that I'm going to tell you today. Grab a copy of my free Self-Publishing Checklist because it contains the secrets that I discuss.
To ensure that you're getting your book out onto the market as easily as possible. And starting to get some sales on your book. So let's get into it, I know I told you about that tool, we're going to get to that in a little bit.
I wanted to discuss something that I discovered with tools in general. The first thing is I love using kitchen equipment, so lots of different tools. At least buying the equipment and the idea that it's going to help me in the kitchen.
Check out this related article: Do You Make These Mistakes?
To make food a lot easier and a lot faster. Well, the problem is I ended up with a huge graveyard of equipment that never gets used. Some of these include a deep fat fryer, I had the idea I would make my French fries but they came out awful.
Then you would be stuck with all this extra oil and it wasn't healthy, so you had this combination that was terrible on that one. The other would be all of these slicing and dicing machines that give you the ability to go back and forth with a vegetable.
I remember cutting my fingers on these because they weren't particularly safe. Then if I use the little attachment devices, that didn't work out so well. Then storing them seemed to become a little bit of a hazard when it came to trying to do that as well.
The final one was an apple peeler where it would both decorate, peel the apple and also make it into little rings. But the fact is we never used it and was just on the shelf, sitting there. It was on sale so I thought "Yes this looks like a great device, this tool will be fantastic for my kitchen".
But in reality, it ended up being a complete failure but that brings us to today's issue which was the mango. The thing is mangoes can be a bit tricky when you're trying to slice them. Because the center of the core of the mango is a weird-shaped thing.
The seed in there or whatever they call it, you can tell me below in the comments what that thing's called. But it's really hard to cut out and it's not clear where the edges are either. Because there are lots of little strands that get stuck in your teeth when you're eating mangoes.
And then the second thing is the peel itself sticks tightly to the meat or the flesh of the fruit. So it's difficult to get that off. If you try to cut it off after you've peeled after you've put the mango through the thing.
I wanted to see if I could come up with a solution for this and the answer is I just decided to order a mango slicer from China. The thing with this was that once it came, I wasn't sure it would work. It cost one dollar so it wasn't going to hurt anything.
It wasn't going to break the budget with regards to the tool. But just because something is cheap, that doesn't mean it isn't going to take time to learn the tool and also try to put it into practice. And with this mango slicer, I looked on the net and discovered people suggesting that you peel the mango first with just a normal peeler.
And then by pushing down the slicer, it perfectly removes the center core. I tested it out for myself and it worked. All of our mangoes at this point are going through this particular device.
Secret Of KDSpy Tool
A lot of trial and error but listening to other people when trying to figure out which tools are going to help you achieve your goals. When it comes to well-cut fruit or self-publishing. So let's get into today's answers on how this tool made me a best seller.
Well, which tool is it? here it comes, I guess I should hold it off for the secret. But the secret will tell you how to use this tool a little better. It's KDSpy, I've discussed this regarding how to use this tool.
I've even run a couple of cycles on your book to see if we could find out which keywords would be very powerful. But the key with KDSpy is that this particular tool will give you the ranking of the search results that you get when you search on a keyword. In addition, you can see the number of books that have been published for that keyword in the Kindle store.
If you take the number of books that have been published and divide by the number of books that have a basic sales rank in the top 100,000 for the first 20 results which you get easily from KDSpy, you're quickly going to be able to assess whether this keyword is a powerful one with the lower the ratio.
For me, even more, important in nonfiction but fiction also matters. We get into the minds of the people who are searching for these books in the Kindle store. We make sure that our books are exactly hitting those keywords.
They're searching for you to see how this would go. So as a result, let's say Puppy Training, one of my favorite topics to always bring up is we might look and see that Puppy Training or Puppy Sleep Training. These other keywords might be popular.
It would show us that people are spending a lot of money. But there are just not that many books on the subject that would give us a profitable keyword. I like with a ratio at least for non-fiction of under 30.
For example, if you had let's say 100 books on the topic and 10 of those books were in the top 100 best. That would give us 100 divided by 10 gives us 10 so that will be a ratio of 10 if that makes any sense. Hopefully, that's kind of clear, right?
So we're able to look at those top results that are there. Then we're able to figure out what exactly the ratio is going to be. Then using this tool, we're able to find out if those keywords are going to be profitable for us.
Check out this related article: How This Tool Made Me A Best Seller
The thing is that I haven't found a tool as cheap and as easy to use as KDSpy. If you're anybody who's purchased it before and you have any questions, let me know below in the comments. I'm always helping people using these tools with no problem.
The number two thing is that the right keywords equal free traffic. This is great with paid traffic when you figure out the right keywords there. I use Publisher Rocket for those keywords, but for this one, you have to pay to do that.
To get your audience to purchase from you which you should be doing paid as well. But our goal is over some time, to have an organic reach, our audience is just finding us. They're doing searches on Amazon which is one of the largest search engines in the world or Google.
And up comes our book, why is it coming up? It's because our book is a fantastic match for those keywords. Somebody else recently asked me this question which was where should the keywords be used?
They should be used in the main title, the subtitle, the description, even your chapter headings. When they do the look and they'll see those keywords, this also tells your reader that when they're going to buy the book. If you have some crazy title let's say "Puppy Sleep Training" is the title that we're looking for in our book, right?
But if your title is called "Finally, Sleep Well" it's not clear you might have a picture of a puppy. But they're never going to find this book if they just want some puppy training, sleep training. It's not going to come automatically through Google and Amazon.
They're just sending you this free traffic for your books to make sure that people can find it. The key is while we're sleeping, the search engines are just pounding away, giving pic people, our covers to our books. If we've chosen the correct keywords and when those covers come up, the cover then does the next thing.
It has one goal, its goal is not to tell them everything about the story. Somebody recently was asking me about putting huge subtitles in there. Terrible idea, the cover has a thumbnail size.
You should imagine as a thumbnail, can you read clearly what the value proposition is? So when they see the cover, are they going to quickly know what to expect if they buy? If they were to purchase this book? But ultimately, its main purpose is to get a click.
Find A Powerful Keywords
The main purpose of the cover is to get a click. You might have been thinking that the cover is about being artistic or something like that. It's not your title, it is about getting people to find the book in the first place.
The cover is about getting the click. And then your description, the look inside the author's description, that's about getting the sale. But remember the most important of all of these is going to be the keyword.
If you're famous, you can come up with any book and people will buy it. But if you're not, then find out what those powerful keywords are by using the tool KDSpy and you'll be able to do it. But my secret answer of the day is telling you how to use KDSpy to do something that many authors overlook.
This is something that you're not going to want to skip if you're testing out this tool. The secret answer is you can get keywords from the best sellers with this tool. You can say show me to take the best sellers, the top 20 or top 100 results for a given search.
Check out this related article: 3 Ways To Find More Readers
Let's say puppy training and then I can say create a cloud of keywords. It'll show me the most used keywords that are being used in that list and from there, there's a reason they're best sellers. People are searching and finding or assuming we're not looking at authors who are well known.
Because if it's a well-known author, that changes the rules. Because they can throw any garbage on the market and people will buy it. Otherwise, you're going to want to look at those keywords and include them.
You can't do what's called "keyword stuffing". Whereas throwing a bunch of keywords at the end of your titles which I have done in the past. I think it may have books out there that still do this but you can get banned for this.
I would not suggest for new books doing this particular strategy. That is not something you're going to want to do with your keywords. But you will want to just have them inside the title so that when people search up, comes another one of your books. Does that make sense?
If you're doing a book about Puppy Training, the word Puppy Training or Puppy Sleep Training should be the title itself or should be at least in the subtitle. And then it should show up in that description as well.
We want to make sure the person who is looking for us to solve their problem is going to know it very quickly. The same would be true but then you know within horror books and things like that, fiction books.
If you're doing horror, well of course the title should have it's about going to be about vampires. Even though you know there are movies, I think was it from Dusk to Dawn was one movie. You're going to want to have the word vampire inside of the title or subtitle.
Make it very clear to your audience that this book is about vampires. So a person who's excited to read books about it, vampires, I know people like the shapeshifter romance genre and they just can't get enough of it. I don't know what it was, hippo shapeshifter or a piranha shapeshifter.
Whatever it might be, they just love to read through all of the books in that genre. And when they find the keyword, they're just going to look for every book that uses it. So your genre may not be the same as the romance genre because it's a very special genre.
But in terms of a lot of these other things within the fiction area, make it clear it's an Amish romance or a cozy mystery. Do you understand? Does that make sense? So, in other words, almost the genre itself is showing up in our title and subtitle.
It is not the time to get creative with that. Once you're a famous author and have sold millions of copies, I used these particular techniques on several of my books and was able to get them in the Amazon first place position. The key was using the genre of the problem as the title itself.
So a person who searches for it sees my title and cover, it's an immediate promise to fix their problem. Those books continue to sell. Where is the traffic coming from? Organic searches, it's an amazingly powerful way to get sales.
You do not want to overlook using this technique, my question for you today is which tools have made the biggest difference for your publishing? I want to know because maybe you found some tools that work even better than the ones that I use.
Go ahead and let me know below in the comments. In the description of all of my Youtube videos, you can also see the tools that I am currently using. I change them out from time to time and update my affiliate links. You don't pay anything extra for clicking on my links.
I do make a little bit of money and that helps to support my Youtube channel and the efforts that I'm doing. To make self-publishing easier for everyone. Check out my other articles and videos for more answers to your self-publishing questions.