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Chris A. Baird | March 10, 2022
Is Now A Good Time To Publish A Book?

Ever wonder when is the best time to put your book out? You may be asking, is now a good time to publish a book? Find out now and learn some self-publishing tips.

Kindle Gold Rush No More

 A few months ago, I got a message from one of my followers Bill. He told me he is completely considering quitting and throwing away the book that he had just written. From my perspective, I was just shocked.

That is because we've been going a little bit back and forth. Like I do with many of you regarding this issue. The idea of completely throwing away your book seemed a little bit extreme.

But the key question was that "Is Now a Good Time to Publish a Book?". So Bill is from Seattle and he's been writing this book as a side gig. In other words, just doing it on the side.

It's something he's always wanted to do. He wanted to get this book out onto the market. To see if he could publish a book.

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He wrote the entire book but the challenge that he is facing was the idea of "maybe I don't have what it takes". And he had seen that there are just so many books that are going out onto the market. Now he heard that back in 2013, we had what was called the Kindle Gold Rush.

At that particular time, almost any book that was put onto Amazon was selling like crazy. But here we are in 2022 and we're seeing that the markets are slowing down a little bit in some ways. He was seeing that there are so many books coming on the market.

And so how exactly is his book among the thousands of books that would be hitting the market expected to make any sales? The thing is he knew that it takes time.

He didn't want to waste his time publishing a book if it wasn't going to make it on the market. The first barrier that he was facing was a mental one. So you have this mental barrier that you've put on yourself and you'll say, I can't do this.

Don't Allow The Past To Matter

 And it's just because the environment outside myself has certain conditions. And since it's like that, well then I guess it would be a complete waste of my time. The other thing was that he wasn't completely sure if the quality of the book was high enough.

For the market itself to be interested in even reading his book. So there is this idea that it would be a waste of time and money to even put the book onto the market. It was another barrier that he was facing.

I listened to him closely. I told him you shouldn't allow the number of books that are getting onto the market to impact your decisions. We also should not allow how easy things or how great things were 5 or 10 years ago.

When it comes to Amazon, it has no impact on the decisions and goals that we're making at the moment. We took a closer look at his exact situation. And he began to see that if we can slow it down, the first thing is trying to keep it as simple as possible.

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By breaking it down into the small steps that are necessary to get his book onto the market. That was the first thing. So we're not focusing on all of the different aspects of self-publishing at the same time.

The second thing is we needed to quit looking at the competition. So even though you see all of these other books going on the market, these books are not your books. They're not in your voice.

There were a lot of these aspects that he simply had not considered. What happens if we just publish the book? We go through the self-publishing process, we do it easily as we like to do here.

After we reach that point, we put the book on the market. Even if there are thousands of books and it doesn't sell, that is not a crisis. That's a huge achievement, especially in the case of Bill.

He Was Able To Progress

 Because he had been wanting to get this book on the market for a really long time. So what happened was he began to quit focusing on this aspect of it. He started moving through the steps on the self-publishing journey one step at a time.

He began to see that by moving through the steps, getting his cover, getting the editing done on his book, and moving through these specific steps in the right order, he was able to progress. He could see that his book could in fact do okay.

Even if it doesn't sell a million copies, he needed to lower the expectations that were on the book. But the idea is by learning, he would be able to do content marketing. And running ads against the book to see if he could get it to sell.

If not, we can improve the cover and the formatting. There are all sorts of things that can be done on this. So for him, it was a key realization that this could be done easily.

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His expectations were way too high and he was allowing the environment around him to create a mental barrier. A block for him to achieve his goal. That was one of the key issues and takeaways that Bill realized.

It was that he actually could get his book on the market. I believe Bill is still working on his book. So he still doesn't have it on the market.

But this was something like a sense of achievement of even making it through multiples of the steps. Continuing onwards was extremely powerful that he experienced.

I informed him of what is really important. It is not to fall for a lot of people who tell you that you can't do it on your own. But in fact, you actually can but along the same lines, "There are 3 self-publishing scams you want to watch out for it." 

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