Chris A. Baird | March 24, 2021
Lulu Self Publishing

Many authors get confused about where to put their books because of the different distribution channels available. Find out if Lulu self publishing is one of the best places for your self-published books.

Choose Your Readers' Preference

Today's topic has three points and you're going to want to stick around for the third point. It is a secret as to why you absolutely must publish using Lulu. So today's topic is Lulu self publishing.

Now, perhaps you're an author, you've written your very first book or you've published a book. You've heard of all of the different distribution channels that you can put your book on. You've also heard the different available formats.

One, in particular, is the hardback books. And you've wanted a little bit because you've heard with Lulu you can put your eBooks on there. You can put paperback books and you can also do hardback books through them.

But is it really worth doing that? Because you've heard there's also a cost associated with going with Lulu. That is what we're going to answer in today's article.

But before we get into the answers, grab a copy of my absolutely free Self-Publishing Checklist. It will help you make sure that you are not skipping any of the steps necessary to successfully self-publish your books and get them to sell.

So let's get into it. When I first got started, I had put my books onto Amazon and the three different routes that Amazon provides. That is the paperback route, the Kindle self-publishing route, and ACX Audible.

Check out this related article: What Is New Since Self Publishing On Amazon 2019?

I figured, why would I need to use any time and effort to put it through any additional channels? Well, I heard about hardcover books but in reality, why would you actually do that? Because to publish hardcover books, you have to pay money.

Unlike the other channels, you don't have to pay anything. You can run all of your Amazon stuff through. And once your book is on paperback, what's the point of putting it into hardback?

Well, there were people in the groups that I was a part of that were making sales on their hardcover books. They were saying "you definitely need to get in on this hardcover craze". And the answer is I began to look at it because I realized something.

They pointed out that some readers only like books in one format. Some like audiobooks, some like paperback, some like their eBooks, and some of them only like hardcover books.

So if it's between your book and another book they're considering buying, they are going to go for your book if it's in the format that they wish to consume it. Or maybe they won't go for any books if it's not in that format. So the hardcover book is something you definitely want to do.

It Builds Credibility

I was looking to see what is the cheapest way I can do print-on-demand with hardcover books. That is when I discovered Lulu. After looking at all of the different options available, I saw that you only have to pay for the proof.

That is the review copy of the book. They'll send it to you and they will give you the ISBNs for free. That makes them a superior option when it comes to getting your books out as hardbacks.

Then what happened was I started making monthly sales on those books. As a result, I compensate the money that cost me to put it out which was around $20. That money is coming back and then you have this money coming in regularly for people who are only looking for the hardback.

The other thing to remember is that it builds credibility. When they look at your book and see that it's available in paperback, ebook, audiobook, hardback, and some people even go with CD Baby and put it in CD format but that might be going a little bit further than I'm actually willing to put the effort in.

But the hardback is an option you should consider for your longer books and for the books that are already making sales in the other formats. It's a good way of just bringing in some additional cash and expanding our particular thing. So Lulu self publishing?

Check out this related article: Is Lulu Self Publishing Any Good?

Well, the first thing is it's the hardcover books, we don't really need doing paperback and these others. You should do paperbacks through Ingram Spark but that also costs even more money to do that. Because they want you to come with your own ISBN.

Unless you're in the US, they'll give it for free and they also charge for the review when they're going to go through the book. So everybody's trying to make money in different ways. Then they'll try to sell you of course on all of their marketing plans and such.

But with Lulu, you have advantages which are getting the hardcover books. But the downside is you have to pay for the proof. So it's $20 to $30 for that proof copy they're requiring.

The cover is a real pain. Their interface and their reports are awful in comparison to Amazon. Even Ingram spark gives you better reports than what I found. So that is another thing you're going to want to consider.

You look at the negatives but then let's look at some of the positives. They supply the ISBN so you do not have to come with that and they don't charge you for the review either.

Making No Money

The other thing is you can use the same PDF that you generated for your KDP print version. Which hopefully you did it in Jutoh so it's correctly formatted and then you just re-upload that one.

The cover is a bit of a challenge but you'll get used to doing the cover because you've already done the KDP print cover. This one only requires a few additional skills to get your cover onto the Lulu platform. The secret answer of the day is that some readers just prefer hardcover books.

If you do not have a hardcover book, you are losing sales. You're not going to want to have everything going through the same platform. Amazon may reach a point where they just simply don't want to mess with this anymore.

They shut it all down or they decide they don't like giving you 50% to 70% royalties on your books. They just drop it to 20% or 30% or like traditionally published books give you 10% to 15%. So you're almost making no money on your sales, they could do that.

In this case, if you've already distributing wide and going through Lulu, you aren't going to face this particular challenge when it comes to your books. That is something that will save you a lot of pain in the future should Amazon change its terms.

Check out this related article: Self Publishing Children's Books Canada?

That you will continue to be pulling in money every month even if there are changes. The final thing is you need to decide whether or not you're going to meet the needs of those people who only want to read hardcover books.

Now Lulu, of course, offers the other options. But for me, I see those other options already being covered in the distribution channels between Smashwords, Ingram Spark, and Amazon's options. So we already have a massive distribution.

The one thing we don't have is the hardcover books and so that's an option. You could also of course use Ingram Spark through their option with hardcover. But then you have to again come back with an ISBN.

So I would still recommend that you would do the hardcover books using only Lulu. This is by far the winner, the one that continually brings me in money every month. So have you tried Lulu self publishing?

I want to know, so leave below in the comments "Yes" if you have and "No" if you haven't. So that I can be very clear over where you're coming from to create articles to better help you. Check out my other blogs and videos for more answers to your self-publishing questions.

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