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Chris A. Baird | March 18, 2021
Self Publishing Marketing Plan

If you want to see sales on your books then you must consider a marketing plan. Check out below what goes into building a self-publishing marketing plan that will help you sell your books onto the market.

Marketing Matters

Today's topic has three points and you're going to want to stick around because the third point is a secret as to what you need to be doing. Specifically regarding marketing, if you want to see sales on your books.

So let's get into it. Today's topic is, self-publishing marketing plan? And we're going to take a look at what is necessary, what goes into building a marketing plan that will help you sell your books?

Because perhaps you've started your first book. You're an author, you've written your very first book and you put it on the market. And you discovered something magical which is that it's not selling any copies.

The reason it's not selling copies is that you are most likely ignoring marketing, on how exactly to get the book out. One of the things that surprise many authors when you're first getting started is that marketing matters more than the content of the book itself.

Check out this related article: Stop Losing Money on Self-Publishing NOW!

In fact, I recently had a viewer commenting and asking regarding the issue of coming out with a book that they believed would be maybe the most popular book ever. And since it was going to be so popular, you'd have such a large following.

I commented that unless you already have a following, your very first book is going to be difficult to get that following without doing a great deal of marketing to build the following.

So even if you wrote the very best book on a particular topic, unless you already have an author's platform that is people who are following you already. Then you're not going to be seeing a whole pile of people lining up to buy the book by itself.

You might get lucky but for the most part, authors win by marketing their books. So you may have thought about this idea of "what happens if I want to market but there are so many different ways to market? I have no idea even where to begin."

And it leaves you very frustrated. Maybe you just don't market which means you won't get sales on your book and that is what we are going to hit in today's article.

But before we get into the answers, grab a copy of my absolutely free Self-Publishing Checklist. To make sure that you are not skipping the steps necessary to get your book published successfully and selling.

Heavy Lifting Of Making Sales

So for my own story, when I first got started, I was trying anything to get sales because I saw that just putting your book on the market will only get a small number of sales. So if we're going to get sales, we're going to need a whole bunch of things in our strategy here.

I set up a website. I had an email list. I had some lead magnets. I was posting in Facebook groups, paying for free promotions for my book. And I was seeing it only slightly moving the sales on my book.

I just didn't understand, I would do a little of this and a little bit of that and I still would not be getting the sales that I was hoping for. So the thing is without this traction and hopping from one thing to another, I ended up not selling anything.

But I did learn about the idea of doing paid ads. A friend of mine suggested taking a very inexpensive course, at the time I was under the impression that maybe not spending money was a good idea. Now I understand that not spending money means losing money in the long run.

So I took a course and I began to understand how to run Amazon ads and the importance of sticking to a strategy. The result was a huge increase in the sales that I was making for my books. Because I simply was ignoring the importance of building a marketing plan.

Check out this related article: Self Publishing Distribution Options?

An idea of how we're going to go from where we are right now. To make those sales we're going to want by getting in front of the right people. So self-publishing marketing plan?

One thing I want to comment on is when we're dealing with marketing, you have sales and marketing which is pulling the people in so that they will see us. Whether our video of us or whether we're going to see our sales page itself which will do the heavy lifting of actually making the sale.

But to get those eyes on our sales page in the first place and them under the right framework to make a purchase of our book, we have to do marketing. To pull those people, our ideal readers in. We're going for a win-win stitch scenario here.

We want both parties to win. We have good content that they want and they are looking for books that will meet a need they have for which we can meet. But if you aren't doing marketing, they will never even see your sales page or come and see the sales page with the wrong framework mindset.

They simply will not purchase. So here's a couple of the key tricks we're going to be focusing on, one is using paid ads and promotions that is where we are specifically using money on Amazon. To drive eyeballs to see our cover and maybe some description of our book where they will click and then they will check out our sales page.

It will then do the heavy lifting of bringing them in. But remember, it's the title, the description, the searches they're doing, and then finally the text and copy on the sales page that matter even more than the quality of the book itself.

The Key To Maximize Success

Now if it's a low-quality book, we're going to be getting one-star reviews. Then people will not buy the book anyway but that's a lesson for a different day. Right now, we're just getting into how do we bring people in and driving traffic to our sales pages so that people will buy when they are ready?

The second thing is we can use content marketing and building an email list. This involves trying to get out into the world and writing content like in our blog or maybe a Youtube content or a podcast. Pulling this all together to find our audience.

So if you're writing a book on how to train puppies or backyard chickens, then you're going to be creating content regularly that will help you build an audience. Google will find it with SEO using organic search and Youtube will also serve up that content using this particular strategy.

You won't have to pay any particular money to do this, unlike ads. And we're going to get those people coming to your home page and onto your email list because they want to hear more of what it is you want to present to them.

Once they're on your email list, you don't have to pay any more money to contact those very same people. This is the exact strategy I'm using even right now where I'm getting people subscribers and people on my email list. So I can contact regularly to inform and help even more people.

This is a strategy you're definitely going to want to consider in your arsenal, whether we're dealing with the paid ad route or we're dealing with the free route of using content marketing. So those are the two big marketing things you're going to want to put in your marketing plan.

The secret answer today is that both are key to maximize success, both the paid and the content marketing. Though you should just stick with the plan and keep improving my problem. As I mentioned earlier, jumping from one thing to another thing results in huge losses on my part.

Check out this related article: How Can Content Marketing Help Me Sell Books?

That was a mistake that I made that I have not made since which is trying to hold it steady. When you have a good strategy, you want to stick to the strategy. Get better at implementing and executing that strategy so that in the long run, we're going to see more sales coming in.

As opposed to coming to some Shiny Object Syndrome, where we find ourselves exactly seeing one shiny way of marketing and jumping to another one and then to another one. Then we will never really make the sales that we need to be making and that we deserve to make because what we're producing is of such high-quality.

So do you have a self-publishing marketing plan for your books? If you do, help me out because I really would like to hear about it and write the word "Yes" below in the comments. If you have no marketing plan, write the word "No" below in the comments.

That will also help me out greatly. And check out my other articles and videos for more answers to your self-publishing questions.

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