Are you one of those authors who are not sure which route to go to? Traditional vs self publishing, check out this article to know which route is better for you.
Do It In The Easy way
Today's article has three points and you're going to want to stick around. Because the third point is a secret how you can take advantage of going both routes traditional and self-publishing. So the topic we're hitting today is traditional vs self publishing.
You're going to know the key differences between the traditional route and the self-published route. You're going to have the necessary information to follow the steps to choose the route that is best for you.
And you're going to feel great knowing that you've considered the important points that are necessary to make this important decision. Grab a copy of my absolutely free Self Publishing Checklist. That will help you know the secrets that are necessary to win at self-publishing.
I can tell you after putting out showing my ads to over 100 million people. That you start to find some patterns with regards to the self-publishing game so check out the checklist below. So let's get into it from my own story.
When I first got started I considered that self-publishing would be difficult enough. I didn't have to make it more complex by trying to figure it out with traditional publishers. And needing an agent or somebody that could represent you to get your books sold by them.
But I thought even self-publishing I mean how do you do the formatting? and where does the cover come from? and then where are you going to put the book? I had heard and had some friends who had tried to go on that route.
I was incredibly impressed because I figured it was so difficult. Well as you might imagine I've discovered it as very easy if you do it easily. The second thing is I began to listen to podcasts of all of the problems that people were having with going the traditional publishing route.
That's right, they had put a book onto the market and then the publisher that they had gone through didn't do any of the marketing for it. And so the book suddenly had no reviews. It had no purchases, and they would be dependent upon that.
The traditional publisher would send them their royalties which were delayed and sometimes didn't come at all. Eventually, they just wanted to get the book back because they wanted to change some of the content which the traditional publishers were unwilling to do.
Check out this related article: Perfectionism vs. Self-Doubt for Self-Publishers
So they had signed a contract and everything and had received some sort of a bonus. It was almost impossible for them to get back their money or to even get the rights to their book. After years, they were able to figure out how to go about doing this.
And getting back the rights to their book where they then could modify the book. They could choose a better cover, they could change the title, they had the necessary flexibility. They said they would never again go with a traditional route because it cost them so much time, money, and frustration.
In the end, they could have bragging rights that they had done it traditionally published in one sense. But in another sense what's the point if you're not selling copies of your book? Since their book was maybe put on display in a bookstore but then it goes right on the shelf with thousands of other books.
Now the second thing was, others mentioned that they did not feel like they were an author until they got past the gatekeepers. Those are the people who stop you from getting your book traditionally published. These people who you've seen they've passed over.
I think Stephen King had to send in his book Christine like I don't know how many times 20 times. Or harry potter authors who are just getting rejected by these gatekeepers who are supposed to know more than you and I know upon which books are the best books.
The Right Route For You
And so some people feel that only if you're traditionally published or an actual author which is complete nonsense. But this is something that a lot of people struggle with. I didn't struggle with that because I went straight for the self-publishing route.
And I never looked back after seeing all of the hassles that the traditionally published people experience. I even had a family member, I said well what point do I become an author? Is it just putting a book on the market that makes me an author?
In one sense the answer to that was yes it was, it does. But they had commented and said, "well look if you sell a thousand copies of your books then at that point we would say you're an author". So I thought "okay well maybe if I do".
But I saw the sales after I had optimized the books after I had run all of these ads on it. And I can tell you after putting 200 books on the market I know exactly what it takes to get books to sell. So now we've sold 40 000 copies of the books that I've self-published.
I look at traditional authors who sell less far fewer books and then I have self-published and sold to the market. I can go and look up there's a website where you can look up and see your books in which libraries around the world. I can tell you my books are filling shelves in libraries from all around the globe.
It's amazing seeing how many people are continuing to get value out of my books. So you can hear it from me obviously, I'm biased towards self-publishing but the traditional publishing route may be right for you.
There are some advantages to it but we'll get into that in the next point. So traditional vs self publishing, the first thing is when is the last time you look to see who published the book you're reading?
I can tell you I never look, I don't care I do pay attention to which books are selling and which books are very popular. That's generally what decides which books I'm going to read. I just don't want to take a chance and by buying a book and then discovering the quality is low.
So I am going to be using the reviews and I'm going to be looking and seeing books in their rankings. To figure out maybe the highest quality book whether it's a nonfiction or a fiction book. I'm going to allow that to determine whether or not I'm going to invest the time and money that's necessary to read that book.
But in terms of which author it was or whether this was a self-published book. I could tell you that plays no role whatsoever for me when it comes to making a decision. As important as whether it's going to be which book I'm going to read.
Check out this related article: Can You Make Money Self-Publishing
So that's something you're not going to want to forget when it comes to this whole traditional publishing. Because if you do traditional publishing it will have the traditional publisher upfront. But there is one thing I do want to say that is a huge advantage.
In the old days at any rate you could simply write the book and send it in. And then if they accepted it they would run it through all their editors, different types of editors. They would send it back, you would make the corrections and such.
They would figure out the cover, the title, everything would be already done for you. And they would do the publicity and the marketing. Well, times have changed and the amount of money they're making has seriously dropped as a result of traditional self-publishing.
And the ease at which it is to put books onto the market, as a result, they spend a lot less money. If they're going to invest money they want to spend it on a book where they're sure is going to make a profit for them. A better way than marketing money into books that are already selling.
Set A Time Limit
So they can take them on book tours and things like that. So if your thought was that if you traditionally self-publish a book that book is then going to take you through book tours and signings and all of this sort of stuff.
You're mistaken with regards to that, it will happen once you're famous. But if you self-publish a book and become popular then the traditional publishers become very interested. They'll take drive the whole package for you.
So there's a huge advantage when it comes to that. The second thing is the royalties are much higher with self-published books but there is more respect for traditionally published books. So for example for your Amazon books, you're going to be making 70 on your kindle books that you're selling on Amazon.
This is an amazing profit rate right and your paperbacks are between 40 and 50 percent royalties. Based upon whatever price you're doing if you follow my pricing strategies in my other videos. So this is another key issue here.
So when it's coming to put the books onto the market one of the things that can be confusing is trying to figure out how to do the formatting right. That's the reason I sell my Formatting Made Easy Course. To make sure that the steps are laid out very simply.
I work 1-on-1 with those exact students to ensure that you are going to get your book formatted correctly. So you can make those changes that the traditional publishers would be unwilling to do. You want to add a chapter, you want to change the names.
You want to modify some parts of the story. Some fix some errors, some grammar errors or typos that you have inside of your book, no problem at all. You're going to be able to do this easily with the tools that I like to us which is Jutoh.
I used this tool to do the formatting and you learn how to within that course. So the final point and the secret point of the day is you can go both routes. My suggestion for you if it's really important to get traditionally published it is to first use three to six months.
Set a time limit on it and see if you can get them to accept your book. If you want to do it you pay for an agent and you go that route but otherwise try to do it. I'm not talking about a vanity publisher here where you can just pay.
And they virtually accept every book that's not what we're saying. If you have to pay them to publish it's not a traditional publisher it's a vanity publisher or an alternative hybrid publisher. But it's not you shouldn't pay them, they should pay you or simply agree to publish.
Check out this related article: Why An Email List Is Essential For Self-Publishers
The book for free to get the cover to do the editing all of these services free. Now I have a lot of students who have asked me if I could do some of these. The formatting and things for their books, I just don't do that service.
I like to coach my clients on how to go about doing these processes because I just see the importance. My goal is never to permanently connect with somebody. So they have to be using my services, my goal is to teach you how to fish so that you can catch fish on your own.
And that's one of the reasons if you're willing to invest in yourself. This is the important thing you can spend thousands of dollars investing and paying for additional services. Or you can just take a few courses and a little bit of Coaching to get things under control.
So that's something you're going to want to consider. Now my question for you today is which option is best for you traditional vs self publishing? Let me know below in the comments and check out my other articles and videos for more answers to your self-publishing questions.