Blog
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
Which Kind Of Books Or Genres Are More Successful When Self-Published?
The best genre is one where many readers buy and few books compete. Here is how I check demand, why I stay in one genre, and why nonfiction is easier.
Why Do Some Self-Published Writers Say That Book Marketing Is Dead?
Book marketing is not dead. Free-download tricks stopped working, so a better book, tested ads and an email list you own now do the work. Here is the history.
Do you think it’s still worth doing Amazon KDP as a business?
Is Amazon KDP still worth it as a business? Yes, if you pick a hungry market and treat it as a business. Why it is easy to start and where it gets hard.
Am I allowed to use an alias when using Amazon’s KDP service?
Yes, you can publish on Amazon KDP under a pen name. Your account needs your legal name, the author field does not. Why I wish I had used one earlier.
Can You Support Your Family From Self-Publishing Alone?
Some authors do support a family from self-publishing, but the median is modest. Three rules that help: keep publishing, add writers, pick lasting markets.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a profitable niche with keyword research to setting up the marketing machine. It is free, and you get it straight away.



