Book Formatting
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
Top 3 Reasons Why I Self-Publish My Books
I learned the strategies, saw them work for coaching clients and now have 230 books out. Who self-publishing may not suit, and what else could fit.
Self-Publishing Mistakes to Avoid
Waiting for a perfect book, never testing your title and cover with ads, and skipping keywords. Gary wrote six books and published none. His fix.
Is It Too Late To Change My Book?
No, it is not too late. Fix the keywords, description, cover and author bio after you publish. The title and subtitle lock. How Larry fixed his book.
Myths About Success in Self-Publishing
The biggest myth is "build it and they will come": a good book does not sell itself. The myths I hear most, and what a viewer called Ted learned.
Why You Should Format Your Book Yourself
Hiring a formatter cost me a broken table of contents and unreadable dark mode. Here is why I format my own books now, and the tool that makes it simple.
Non-Fiction Book Descriptions That Sell Books
Tempt, don't tell everything: open with the reader's pain, show the benefit, use headers, bullets and bold, and end with a call to action. My early mistakes.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.







