Book Marketing
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Chris BairdSelf-publisher and coach. He has published 230 books and sold over 50,000 copies. About Chris
3 Reasons Non-Fiction Books Don't Sell (and Fixes)
Why nonfiction books stall: a clever title without search terms, a cover that doesn't match the best sellers, and a fading topic. Sarah's paleo book story.
My Best Book Marketing Tip
Choose a market where people already buy books before you write. Marketing can't fix a market that doesn't exist. Gary's story shows what happens.
EASIEST Ads Strategy for KDP
Start Amazon ads at a low bid and a small budget, then raise the bid until you get clicks. No clicks means a cover or title problem. One author's story.
FAST KDP Income Growth: Why Your Book Is Not Selling
No KDP sales? More editing and paid posts did not help one author. Changing her title to a keyword buyers search for did. Here is how to check yours.
Creating an Email List For Self-publishers
Create an email list as a self-publisher: pick a simple tool like MailerLite, offer a free gift, email weekly, and ask for honest reviews. Ted's story.
3 Best Amazon Ads Strategies For Beginners
Start Amazon ads for your book with separate paperback and Kindle campaigns, automatic targeting and a small daily budget, after fixing your book page.
Start with the free checklist
The checklist is the 12 steps I follow for every book I publish, from choosing a topic that already sells to setting up the book's marketing. It is free, and you get it straight away.