Chris A. Baird | May 12, 2021
Where I Self Publish My Books And Why I Chose These Companies

If you're a first-time author, you always wanted to put your books on the areas where you can get more revenue out of it. Let me tell you from my experience where I self-publish my books and why I chose these companies.

I Started With Amazon

Today's article has three points and you're going to want to stick around for the third point. Because it is a secret as to exactly why ignoring multiple platforms could cost your business if you're not being careful.

So let's get into it. The topic for today's article is where I self-publish my books and why I chose these companies. That is something you're going to want to find out more about.

Now for you, as a first-time author or somebody who's just getting started, you may be wondering "where should I publish my books?". Maybe you've already started on Amazon but then you're not sure if that was the right choice.

Or maybe you should be putting them on a different platform. In addition, is it worth the effort if you've already got an eBook or a paperback book out on there? You start to come up with all of these questions you hear about friends and other people who you're working around, who are publishing on these other sites.

It's not completely clear to you if that's the right choice or maybe you're the one making the wrong choice. It leaves you very frustrated and wondering. And this is what we're going to answer in today's article.

But before we get into the answers, grab a copy of my Self-Publishing Secrets Checklist, it's completely free. To make sure that you are not skipping any of the steps that are costing you money today when it comes to self-publishing.

When I first got started, I of course wanted to maximize the sales on the books that I was putting out onto the market. I saw people who were doing a lot better than me. And I'm telling you that even just by staying in it long enough, I've improved drastically my performance.

But even some of the people I was with at the time, it's unbelievable. The performance that they were getting from their books. I just couldn't figure out what exactly the secrets and the things that they were doing.

Well, I'm going to tell you today one of the things I discovered to make more money. You're going to need to put it onto other platforms. I started with Amazon and thought that should be enough because after all, you had your paperback books, your eBooks with Kindle, then your audiobooks through ACX Audible.

Check out this related article:  Pros and Cons of Publishing on All Platforms | SELF-PUBLISHING

But was there anything else that I needed to do? In addition, it just wasn't clear to me what the correct choice was to make with regards to all of these books that I was putting out. Whether I should put them into other platforms as well.

Since Amazon gives you a privilege or gives you special rights and things if you stick with Kindle KDP Select when you register your book. So that is if you put your eBook and promise to only do it through them.

The same goes with Audible if you promise to only stay with them for the first 6-7 years or something like that. Then they give you some advantage there if you promise to do that. They will give you a higher double the earnings rate like 40% I believe instead of 20%.

So was that the right choice to stick with them? Well, the answer is "No". I started a trickle, putting my books onto these other platforms. I am seeing a trickle of sales and I'm going to hit which platforms I chose.

Keeping Things Easy

But the sales started to go up over time with steady growth as I was putting more and more books. And now the platform like Ingram Spark for me is outperforming Amazon per book that I have published onto that platform.

It is mind-blowing to me to see that the revenue starts going up so drastically just by putting my book onto that other platform. Let's get into it, where I self-publish my books and why I chose these companies? The first one is Amazon, that's an easy pick.

You should stick with Amazon, it is easy to publish books on Amazon. Here at Self-Publishing Made Easy Now, the goal is to keep things easy. It's a nightmare if you try to do it in a day and learn everything immediately.

You're going to crash and burn. But by following the steps that I give out here and in the Book Formatting Course and Content Marketing Course that I have, I teach you exactly step-by-step how to get your book onto the market and to get it sold.

One of the most important things is to keep it easy but it is easier than many of the other platforms. The other thing is free you don't have to pay for an ISBN or for them to review your book that would be Ingram Spark or Lulu. You don't have to pay for a proof copy of your book.

Check out this related article: IngramSpark vs. Amazon KDP: Can You Publish on Both?

They simply will show it to you digitally on a PDF and then you can review it that way. So no need to put a big investment into it. And finally, they have a large audience of people with their credit cards out and they're ready to buy right now.

This is something you're not going to want to forget when it comes to putting your book on Amazon. But that's not where I stopped. I moved on because I understood that you want to get this Amazon brick in place.

By the way, with that ACX Audible, you have to have a Kindle book on the market otherwise, no go. That's just another little tidbit for you there. Then I moved on to Ingram Spark and the downside is you have to pay for ISBN unless you're in Canada or Norway.

Now I think the US has opened it up a little bit there as well. They are giving away free promo ISBN and then you also have them review it. You can look for promo codes to try to save money on that.

But at the end of the day, it could cost you quite a bit. Like a single book with no promo codes could cost you $200 for an ISBN. But at the same time, the amount of money that I'm making back on each book still might make it worth it.

It doesn't take that many months to start earning your money back from the platform of Ingram Spark assuming you have a quality book. I only put the quality books onto Ingram Spark, the best books I've ever done.

I've played around with a lot of books. High quality, low quality, every quality you could imagine. To see what it takes and to find books that readers want to buy and will continue to buy.

I've learned a lot of stuff from all of the failures that I've done over the years. The next one was Lulu, which is for the hardback books. I know that Amazon is now playing around with hardback books in their beta testing but I still think it's good to spread things out a little bit.

Don't Settle For One Site

So Lulu is what I've been using. You have to pay for a proof copy there and they give you the ISBN. You can pay $20 and get a proof copy of your book and then it's ready to sell forever.

Then Smashwords, and the reason I choose Smashwords is that the royalty rates are as high as possible. Their distribution channels are massive. You might also try Draft2Digital and a couple of other platforms.

You might take a look very very closely at some of the rates and things on many of these sites. They start to change over time and that moves us to the secret answer of the day. It does not stop with one platform since all of these platforms have the right to change the royalty rates.

That's the first thing, every one of these sites. So if you choose just one, what if they do something that's going to make it harder for you to make money with your books? They can change the royalty rates.

Number two, they can ban you, that's another thing. They have the right to do it at any time. I've seen people get their accounts frozen on Amazon recently.

It's been ACX Audible people having issues with being allowed to sell books there. Because they were being accused of misusing promo codes which is absolutely insane and some people may have been doing it.

Pushing other products like their courses or whatever. They were pushing through their ACX Audible books, some sort of subscription-based thing. I can't even remember what the scam was or I don't know if I'd call it a scam.

It was just something that they didn't like that you did. And that's one of the things that you would say, so it would be a black hat or gray hat by their standards perhaps at the beginning there.

Then the final one is they can decide just to stop doing self-publishing or go bankrupt. These are a couple of the nasty things that can happen to these self-publishing companies. You know, if Amazon just decided "we don't want to we're just going to stop doing self-publishing".

Check out this related article: How (and Why) to Start Your Own Publishing Company?

Because I can't remember if they even said they're making money on it but they are bringing in a lot of traffic to their site. It may be worth their while on that front either as well, hard to tell. But whatever the case is, you do not want to be on a single site, you want your revenue coming from multiple places.

That is the secret why your entire business could get in serious deep water, underwater if you find yourself only on one platform. And that platform changes the terms of service and suddenly you find yourself in violation of it.

I've seen many people get their accounts frozen on Amazon for exact violations. When they didn't even realize they were doing anything that was against Amazon's terms and services. So, I hope you’ll try these sites where I self-publish my books and why I chose these companies.

But I have a question for you today my friend. Have you tried any platforms I didn't mention in the video? If you have, write the name of the platform. First, you can say "Yes" or "No" but tell me the name of the platform. I want to know what success you've had on some of the other channels I've never tried.

Just let me know below in the comments, that will help me out. Check out my other articles and videos for more answers to your self-publishing questions.

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