Chris A. Baird | June 22, 2020
Is Self Publishing Barnes And Noble Worth It?

If you are just starting and want to try self-publishing your books at Barnes and Noble, then you're in the right place. Find out how I made it through this major distribution channel.

Different Platforms

Today's question has three answers and you are going to want to stick around. Because the third answer is a secret to making as much money on the books you want to put onto Barnes and Noble.

So let's get into it. The question that was asked to me today was that, is self-publishing at Barnes and Noble worth it? Now, this is an excellent question.

It actually sorts of deals with any issue which is a question that normally comes up. Should I publish on Lulu, Amazon, Ingram Spark, or some of the other sites? And the other distributors of books that offer the ability to get your books onto the market.

To find the right audience. It also shows that the person who asked the question understands that it is important to not make mistakes. You only have so many resources.

You want to make sure whether or not it's worth it to do self publishing Barnes and Noble. So before we start, check out my Self-Publishing Secrets Checklist to get you started on your journey.

Let's get into it. When I first started, I had no idea exactly about all of the different sites where you could do it. In fact, with Barnes and Noble, I thought you should have an official book.

A book that was published through a major distributor or traditional publishing. If you wish to have a book published on that platform. But that was a complete mistake.

Check out this related article: Self Publishing VS Traditional Publishing, Who Wins?

You don't necessarily have to do that. I started on my journey with Amazon. And then I moved from there to CreateSpace for my paperbacks or KDP Print.

Then, I moved to ACX from my audiobooks. Later, I moved hardback cover books on Lulu. And additional distribution through IngramSpark and so on.

On Going Wide

There was one little small stop that did put some of my books through and self publishing Barnes and Noble. I will get into that with today's answers. So let's take a look.

The first is yes, it is worth getting your books in as many different distribution channels as possible. Whether we are talking about Barnes and Noble or Amazon and all of the different distributors.

All the companies that they also will distribute it through. Because it's not just about one kind of like when you put your audiobook on ACX. It distributes it through Apple and Audible and some other places.

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So you want to maximize the number of people. Why would you want to only sell it in one store? If you had an amazing book, would you only want it available in just a single store?

Or wouldn't it be more strategic to take that book and stick it as far and wide as possible? The second is yes, Barnes and Noble is a well-respected book distributor. It brings in tons of readers.

So why would you not want to do it? But that is where the third and today's secret answer comes in. It is that if we want to get our ebooks into Barnes and Noble, the easiest way to go about doing that is with Smashwords.

That was one of the things that I also tested out. Going wide as they call it, with your distribution and your ebooks. The alternative is you would go with Amazon Kindle.

Then, you would use Kindle Select. You can run ads against your Amazon books to drive traffic to your books. To drive traffic to your books and to make more sales on that route.

Amazon Dominates

In my opinion, it is the correct route. Because you are going to make more money this way. But let's say, we don't want to do it on Amazon or you tried Amazon.

Or they banned you or whatever the reason might be. Then, we want to go wide then that is where Smashwords comes into play. Smashwords will distribute your ebooks automatically to Barnes and Noble.

As well as many other platforms if you opted not to use the KDP Select. You can also publish on Amazon, you opting out of KDP Select. Or maybe just using it for the first 90 days then opting out.

Then you can take your book and push it through Smashwords. It will go through Barnes and Noble as well as Apple and all of the other distribution channels that you could imagine. So you would reach a large audience.

But at the moment, Amazon still dominates the market. Using KDP Select gives you advantages of using some of their different marketing and promotions with Amazon ads. It's really hard to beat that.

Check out this related article: Which Ad On Amazon Works Best?

That's the reason why I would highly recommend that you opted not to go wide. But rather start with Amazon. If you find that your sales are not doing very well, then consider going through Smashwords.

And then pushing your books through Barnes and Noble. So, the answer to the question is yes, self publishing with Barnes and Noble is definitely worth your time.

The final thing I would ask you is what have you found? Have you found other ways that maybe are even better than going with Barnes and Noble and self publishing Barnes and Noble?

Maybe you found something else? Let me know below in the comments. Check out my other blogs and videos that answer your self-publishing questions.

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