Chris A. Baird | January 12, 2023
How To Write The World's Best-Selling Book on AMAZON

Your book can never be a best seller overnight. It’s a process and here’s how to write the world’s best-selling book on Amazon.

Doesn't everyone want to have their book become a bestseller on Amazon? That is something that is maybe one of the goals that many of my clients tell me they want regularly. That's one of the reasons why today we are going to discuss How To Write The World's Best-Selling Book on Amazon.

So, let's just get straight into it. There are a couple of things you need to do when you're trying to get a bestseller on Amazon. The absolute most important one at the top of the list it's going to be choosing the right niche. 

You're going to want to make sure that the keywords around what exactly you're writing in already have a lot of sales coming through. If you write a book on a topic that people are not already purchasing books, you will never have a bestseller.

You can even write a whole series of books on that topic and it just never will happen. The reason is that you have to be in a category with at least 100 books on Amazon. To get the best-seller flag for your specific book.

And which category are you going to be in? If your book is in a category of its own or there aren't books in that same category that are currently selling and making money off of Amazon, that is a terrible idea to write books that nobody is ever going to read.

It seems a little bit sad because you're thinking, I have these great stories, or maybe for non-fiction, I want to tell people how to do these things. Let's say a book dedicated to how to tie shoelaces or something like that, nobody I don't know maybe people do buy books on that.

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But let's just say people don't, there are no books out there, and none of the books on Amazon are currently selling on this particular topic. So, you're thinking, I'm going to get these books to sell. In reality, nobody's even going to purchase these books at all.

So, you're wasting your time on that. Unless it's just a passion project where you're okay with making no sales. That's one of the reasons I use KDSpy to figure out what these correct categories and keywords are going to be. To ensure that we're going to reach the top of the best seller charts in a profitable niche. 

The number two tip here is that we're going to look at what's selling best. This is by far the second most powerful thing. And if you ever do a session with me, whether you’re part of my Group Coaching or my 1-On-1 Program, when we're going through your books and looking at them, you'll notice I always do the same thing. 

I'm going to take your book and say, let's see if we can find the best sellers on Amazon in the same niche that your book is in. Then, after we've seen what their books look like, we will compare them with your book.

Our question is, what are they doing that's making them a best seller compared to your book? Is there something about the covers of all of the best sellers in that particular subgenre that you aren't doing?

So, for example, they're using dark colors or like clean romance novels. Or use pastel light colors and your book's going to come in with some dark colors, dark dreary colors. Or maybe your book has a photograph on the cover. 

Compare Your Book To The Best Sellers

For example, business books almost always have little diagrams, little handwritten diagram type of things on the cover shapes. They don't have photographs but you're going to pick out a business book that's going to have a photograph of you on the cover.

Or a photograph of something, let's say nature photography on the cover. It doesn't match the other business books, so your book is probably not going to sell that well. Then, when we first get to the page, we're going to then look at how long is the book. What exactly is the book covering?

These sorts of topics, right? What does that author's bio look like compared to yours? What exactly does their description? What about the pricing that they're doing? The number of reviews, lots of these issues with the best sellers.

As we compare it with your book, we're going to see some differences and some deviations between their books and your books. I'm going to tell you what makes their book sell. Well, it's the contents, making sure there are no grammatical mistakes in the content is useful for the people who are reading it.

But a lot of it is also just the surface stuff. So, you're going to see that 80% of these sales are based upon just fixing the surface layered issues on the marketing side of your sales page itself. When we are finished going over your book and looking closely through it to make sure it's going to become a bestseller, then we are going to do a comparison.

The idea is that if a person will not read the author's name on your book, they might very easily confuse it with one of the best sellers. When they look inside, they see the description, the author's bio, the pricing, and the number of reviews, and all of these things come together.

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And the person says, this was a new book by one of the best-selling authors in the same subgenre. Then, they discover wait, it's your name as the author or your pen name for example and they're like, well, the book looks and feels just like this other book. So, maybe I should give it a try.

This is where we really pull people in and the power of that first one with the keywords pulls them right on through. The third important point is that if you have those keywords and the pages optimized, we're going to start getting organic traffic.

That is people who are typing in searches on Amazon or Google. Brings them right into your sales page. But this isn't going to be enough to build up and give us that best-seller flag on our thing. 

We're going to need even more sales. And the only way to get the sales to come in, well, there's two. One is content marketing which I go with my Content Marketing Course for authors. Where you go through and figure out how to build an audience outside of the platform to drive traffic to the platform. That's the one option. 

Then your other option is paid ads. When you're dealing with the paid ads route, this takes a little bit of time to learn. But, once you get it down to five to ten minutes, you can set up an ad in five minutes, it doesn't take more than that. I could set up an ad from scratch if we're just using basic ads in about 60 to 100 to 60 seconds. 

Maybe 2 minutes max to get that entire ad up and running. It's amazing, most authors are completely blown away when they see how easy it is to set them up. Then we can see the sales coming through your ads which is fantastic. 

Learning The Process Yourself

So, you're driving the traffic. As we were looking at that, what we're doing is we have the keywords up front, we use KDSpy and we're running it through here to find out what exactly people are searching for. Then, we have those keywords used both in the title, subtitle, and our seven keywords.

So that, when people type those in, up, comes our book. Then our book is positioned because of the cover and the way that all the look and feel of the book. The title and subtitle, they're realized very quickly this book is for me and they click on it.

They get to the sales page and it is also optimized to go about selling. Everything looks and feels just like the best sellers. Then we are pumping money into our ads to drive even more traffic through.

As we test out and see how well our sales page is performing to get onto that best-seller rank within your subgenre. And if you don't succeed on your first book, we keep pounding into that same subgenre until we have so many books.

We only need one of them to catch fire. Then, all of our back catalogs start to see sales as a result of the work that we've done to get that first book to sell many times. We don't even know; I did a session with somebody just yesterday or the day before.

The question was, my first book did amazing and then my second book is sort of not so well. The answer is that sometimes if we look at both of the books, we probably find it. I didn't end this because it was just a Discovery Session where we don't go detailed into the solutions. 

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But in terms of just doing a $7 power session with them, which we'll be doing shortly, one of the key things is that we're probably going to see deviations between the best sellers and between their two books. Sometimes, it just is the case that one of the books sells well and the other doesn't.

Sometimes, we don’t have to understand why it's doing it. We try to understand, we do experiments to get these bestseller tags on our books. But sometimes, at the end of the day, some books will sell and some books are not going to sell.

We just need to make sure we have enough of the books out there. And we keep optimizing them so that when one of them sells, it's going to start driving traffic to all those other books. By the way, you're going to learn the formatting yourself so you have the link in the back of the book using affiliate links through Amazon.

Ensure that you're getting additional payments for every purchase that those people make that connection with you as an author of your books. It is such an important point when we're trying to get these sales in.

My question for you is what have you done to ensure that you're getting the sales that you deserve for your book to reach best-seller status? What tips and tricks have you discovered? I want to know because it will help me in future articles and videos, to be able to test out.

Sometimes, you guys give me tips I've never heard of before. So, I would like to hear what you have to say. Check out my other blogs and videos for more self-publishing answers to your questions.

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